Life, 1928-05-31 · page 2 of 34
Life — May 31, 1928 — page 2: what you’re looking at
What you’re looking at
This page combines an editorial by F.A. Seiberling with advertising for Seiberling All-Tread Tires. **The Editorial Content:** The left side uses golf metaphors to discuss business philosophy—comparing a successful "follow-through" in golf to quality follow-through in industrial manufacturing and sales. It critiques businesses that lack commitment to their products' actual quality. **The Advertisement:** The right side promotes Seiberling All-Tread Tires, emphasizing a one-year protection guarantee against accidents or road hazards. The ad highlights that 5,000 Seiberling dealers nationwide will honor this warranty. **The Point:** Seiberling uses the editorial's golf metaphor to argue their tire company practices what it preaches—genuine follow-through via actual product protection and dealer support, positioning themselves as a quality-focused alternative in the tire market.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
While thero is no sensation quite like the “feel” of a cle drive down the fairway, there's a lot of hat it takes to get out of the rough. Whether you're driving a golf ball —or driving a car. Are there any golfing songs? Has golf, that ancient and honorable game, been immortalized in song — has a piper skirled its rhythm i added fame through Non-golfers will enjoy The Seiberling Singers too, for they have developed a new technique of radio, Follow Through! An Editorial by F, A. Seiberling In industry, as in your golf game, it’s the “follow-through” that counts. To sell, and consider that the end, is to swing a club with no interest in the direction of the ball. And that way lies failure in industry—as in golf. But, also as in golf, follow-through alone is not enough. It won’t make a poor shot good—it won’t make a poor product good. The tag on the left, attached now to Sciber- ling All-Tread es for passenger car use, tells the story of a new follow-through in tire selling—and tire buying. ANY ONE OF OUR DEALERS IN THE UNITED STATES, WHEN HE SELLS YOU A SEIBERLING ALL-TREAD, PLACES AT YOUR DISPOSAL THE SERVICE OF FIVE THOUSAND OTHER SE DEALERS, EACH READY TO PROTECT YOU FOR ONE FULL YEAR AGAINST ANY FURTHER TIRE EXPENSE DUE TO ACCIDENT TO THAT TIRE. A “follow-through” that will help your score and ours; an assumption of responsibility which only Gritelg quality could justify. SEIBERLING ALL-TREADS Seiberling All-Treads embody the knowledge and ekill acquired by F. A. Seiberling in designing and making over fifty million tires. Today they are sold under a tire protection policy which provides that for one whole year from the date of its purchase EACH SEIBERLING ALL-TREAD TIRE FOR USE ON A_PAS- SENGER CAR IS PROTECTED AGAINST FURTHER EXPENSE DUE TO ACCIDENT OR ROAD ARD — PROTECTED BY SEIBERLING DEALERS THROUGHOUT THE UNITED STATES. Tt guarantees you twelve months in “par.? THE SEIBERLING RUBBER COMPANY, AKRON, OHIO re comicbooks.com