Life, 1928-05-24 · page 33 of 38
Life — May 24, 1928 — page 33: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for *Life* magazine, not a political cartoon. The page promotes a 10-week subscription offer for $1, positioning *Life* as a "Model-A Magazine"—a reference to Ford's popular new automobile model, suggesting modernity and broad appeal. The ad lists prominent *Life* contributors of the era (Robert Benchley, Walter Winchell, Grantland Rice, etc.), emphasizing entertainment and humor content. The coupon at bottom invites readers to subscribe by mail. The small **stylized logo** on the left (resembling a dollar sign or artistic mark) is *Life's* publishing emblem. This page reflects early 1920s magazine marketing: affordable home delivery of sophisticated urban entertainment for middle-class readers. The language—"make whoopee," theatrical references—targets readers seeking modern leisure and culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
every week, for LO weeks, for : ii By merely sending us the signed coupon, with one dollar attached, you can enjoy Lire in the privacy of your own home for 10 weeks. And what a Lirr! All the old faithful features and contributors plus a lot of new ones. A Model-A Magazine, so to speak, with all the accessories for a rattling good time. Go to the theatre with Robert Benchley; to the movies with R. E. Sherwood. Make whoopee with Walter Winchell. Enjoy life with Grantland Rice, Milt Gross, E. S. Martin, Baird Leonard, F. G. Cooper, A. A. Wallgren, Franklin P. Adams, Neal O'Hara, Henry Suydam, John Held, John Kieran, Agnes Smith, Arthur Guiterman, and all the others. Look for a startling announcement on page 3 of this issue. Look for even more startling announcements in the issues to come. LIFE 598 MADISON AVENUE.»NEW YORK. Here's my dollar-- Send me 10 LIFES eCeeeceseeeoeseoeeeosercese comicbooks.com