Life, 1928-05-24 · page 32 of 38
Life — May 24, 1928 — page 32: what you’re looking at
What you’re looking at
This page is primarily **advertisements and light humor**, not political satire. The main content includes: - **Travel ads** (Panama Canal cruise, California routes) - **Product advertisements** (driving lights, home budget sheets) - **Humorous verses and short comedic pieces** rather than political cartoons Notable items: The **"Silk, Satin, Calico, Rags"** article uses fabric types as metaphors for social classes/wealth levels, advising financial budgeting across all economic stations—a gentle commentary on 1920s class consciousness and personal finance. The **"Ballade of Addresses"** mocks the pretentious naming of suburban homes (Mon Repos, Sandringham, etc.), satirizing middle-class aspirations through increasingly absurd house names, culminating in the joke name "Kozikot." Short humor pieces include college jokes and military anecdotes with mild punchlines. **No identifiable political figures or events** are present. This appears to be a standard Life magazine entertainment/advertising page from the 1920s era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| the marvelous PANAMA CANAL en route to CALIFORNIA Go via the wonderful Panama Canal, engineering marvel of the world. See sparkling Havana, Caribbean Metropolis, en route. Cool breezes all the way. Reduced summer rates NOW. Fortnightly sailings. Largest, fastest ships. Ask for literature describing special round trips y Water—One Way Passenger Dept., No. 1 v it New Yo 8.8, or RR fanama facifie fine INTERNATIONAL MERCANTILE MARINE COMPANY The Optimist: “I can see good in anything.” The Motorist: “That so? Can you see good in driving at night without a SPORT-LITE?” UNITY MBG. CO. 2017 S. Michigan Ave., Chicago, Ill. Please send information on SPORT-LITES. Make of car is Silk, Satin, a Calico, Rags ‘LL, whichever it is you got out of life's little lottery, you need to Budget all the same. SILK should Budget if she wants to keep out of Calico (al- though Calico can be very becoming). SATIN must watch her step and not be too upstage lest she stumble (through charge ac- counts, debts, and other financial carelessnesses) right into RAGS. CALICO can hold her own by BUDGETING and perhaps get in a silk dress now and again. Whilst poor RAGS—let her take a mental inventory and a JOHN HANCOCK HOME BUDGET SHEET and begin all over again, John Hancock Home Budget Sheets may be had on request, if. you will send a two-cent stamp to cover the cost of mailing. Write Inquiry Bureau ure TSUREReE Com (o* Sosvon, Masancmvserve 197 Clarendon St., Boston, Mass. Ms SIXTY.FIFTH YEAR OF BUSINESS =) The the a on my driving lights Longer, Stronger Beam easiest to operate. Most beautiful appearing — moder- ately priced. A standard acces- sory with most cars. Complies with legal restrictions in all states. DeLuxe size $25.00— small size $17.50. Fill out coupon for information. UNITY MFG. CO. 2017S. Michigan Ave., Chicago A BALLADE OF ADDRESsegs Wuar shall we christen our little home, One of a hundred all in a row, Lining a road that may lead to Rome (That's dragged in for the rhyme, know), Where the buses ply to and fro, Hooting as demons that hoot for glee Over their prey in the realms below? Kozikot is the name for me! Brave with gable and tower and dome (Drains by “The Popular Plumbing Co.”), Flaunting curtains of mauve and chrome, Say, shall we label it Mon Repos, Sandringham, Belmont, Fontainebleau, Victory Villa, Ben Machree, Dolce Domum, or Felixstowe? Kozikot is the name for me! What do you say to Parracombe, Bettws-y-coed, San Remo, Chez Nous, Camelot, Happibolme, Hythe, The Juggery, Winterslow, Wywurrie, Abbotsford, Westward Ho! Bella Vista, The Rosary, But and Ben, or The Durdans? No! Kozikot is the name for me! Exvor Prince, I envy no proud chateau, Goguenard, Gaillard or Sans Souci; One name alone sets my heart aglow— Kozikot is the name for me! —Punck. ARTILLERY Ir happened during a class in Military Science 102, and it is doubtful whether the instructor has yet recovered from the shock, He had been lecturing on the effect of gun- fire on marching troops. “So, you see,” he ended. “plopping s couple of shells down on the road, and rak- ing it with gun-fire, may not have much physical effect on the troops, but still it will badly damage their morale, their e —well, that indefinable—” Yes, Captain,” piped up a Freshman from the back of the room, “we understand. You mean their ‘It’. —M. B. E., in Princeton Tiger. JACK BERINGFORD AT HOLINGYOKE “Hetro, Phil. Jack phoning. I'm over at the Phi Obregon house and I want you to bring my clothes over—the gray suit marked ‘Edward W. Stetcher,’ the hat with ‘W. E. B. in the band, the underwear labeled ‘Paul Grayson.’ Better lend me oat of your own shirts; bring that orange and blue striped tie of Frank’s—and oh, yes one of those handkerchiefs with the ‘B. T! monogram in the corner. Thanks.” Now finish the novel yourself. —College Humor. _——————————————— “Mr. and Mrs, Charles Dresser spent Mondir of this week at the home of Mr, and Mrs. Elmer Stinson, where they assisted in ‘doing the family wash."—Paston (Mass.) Record. Tuar’s what they get for visiting on Mom day.—Country Gentleman, we Swniz (in the modern manner): “No more privacy than a lighthouse keeper Labrador.”"—Detroit News. comicbooks.com