Life, 1928-05-24 · page 34 of 38
Life — May 24, 1928 — page 34: what you’re looking at
What you’re looking at
**"Play the Silver King"** (top left): A golf equipment advertisement disguised as marital advice. The joke is that a husband's violent golf frustration—swinging "as if he were killing a cobra"—can be cured by buying premium golf balls. It's satirizing both masculine aggression and consumer culture's promise that products solve personal problems. **"Two Latin Professors Call a Spade a Spade"** (center): Academic satire mocking pedantic scholars who discuss a colleague's misconduct (Dr. Murgatroyd) entirely in Latin phrases (*infra dig, flagrante delicto, mens sana in corpore sano*). The humor lies in their affected intellectualism masking gossip—using Latin's formality to discuss what amounts to scandalous behavior, while remaining oblivious to their own hypocrisy. **"Make Way!"** (lower center): A mock-heroic story about clearing trains, ships, and aircraft for an important VIP—only to reveal he's merely a newsreel photographer. It satirizes 1920s media culture's inflated self-importance and the era's fascination with speed and technological spectacle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE Play the SILVER KING “My dear, at times, I’m afraid of my husband —a raving maniac when he handles a golf club.” “I’ve seen him—hits at the ball as if he were killing a cobra.” “That’s it, a sort of assault and battery golf. “Oh, buy the brute some Silver Kings.” “What difference can a mere ball make to that man?” “Lots of it, dear, look at m Jimmy. Last year his score was hig! in the hundreds and his temper was low and despicable. I got him a box of Silver Kings and my married life has become one long twosome of bliss. Jimmy says it’s all psychol- ogical, but I think it’s as practical as can be. He says the King actually helped him stop pressing because he knows he can get distance with it by swinging easily. The confidence that comes of playing the best ball really does give a man extra poise and balance.” Silver King— Reg. U. S. Pat, Of. JOHN WANAMAKER Wholesale Golf Distributors NEW YORK BOSTON PHILADELPHIA CHICAGO MEMPHIS LOS ANGELES Two Latin Professors Call a Spade a Spade “I sever thought Dr. Murgatroyd would do such a thing! It seems a trifle infra dig.” “Yet they caught him in flagrante de- licto, Amos.” “Tuttut! He must have been non compos mentis at the time.” “A fine sort of man to have in loco parentis to our boys!” “Verb. sap., Mitchell. I told Harvey he should be given his unconditional re lease.” “Don't you think there might be less scandal if it were done sub rosa?” “No, he should be made an example of. It’s a case sui generis, Mitchell, and we must establish a precedent.” “Perhaps you're right. At any cost, we must uphold the motto of this institu- tion: Mens sana in corpore sano.” “Well, I fear I must dash along now, Mitchell. I'm going over to Harvey's of- fice to discuss it with him in camera.” “Don't be too hard on Murgatroyd, Amos. Remember, Aumanum est errare.” “Well, if I was ever caught throwing my watch at a pupil just because he didn’t know the date of the Punic Wars, I'd expect summary punishment, Mitchell.” “Oh, well, de gustibus non disputan- dum, Amos. See you later.” Norman R. Jaffray. Make Way! Preceveo by a police motorcycle escort, he raced through the crowded streets to the railroad terminal where a train had been kept waiting for him for two hours. It started as he hopped aboard, while dis- patchers frantically issued orders to switch crack flyers to sidings in order to make way for the “special.” In record time he reached the Great Lakes. With his arrival, he*took ship on a vessel which had delayed sailing two days. The steamer made a remarkable run, and presently he had again reached land, being whisked to a flying field, where a time-shattering airplane was be- ing held in readiness. A moment later the craft was streaking into the gathering dusk. Who was this man who held trains, delayed steamers, and chartered record- breaking aircraft? Who was he? A great industrial baron? A famous physician, speeding to the bedside of a nationally known politician? The President of the United States? A visiting ruler? An out- standing globe-encircling aviator? A banking czar? No. No, indeed! He was a news-reel photographer! Tom F. Barry. We are always happy in the spring, but still there is a certain feeling of sadness. It looks as if everything were coming back except us.—Milwaukee Journal. HERE’S no surer relief from that rather stodgy 4-o’clock- in-the-afternoon feeling than a glass of Welch’s Grape Juice. And the best of it is, you know itis so good for you. Because it gives you much more than the temporary refreshment. Welch’s is a real food as well asa delicious drink. It is pure fruit juice and you can count on it for important health values—energy value, mineral salts, and vitamins. Try it at 4 o'clock this afternoon. And be sure you get Welch’s. No other can compare with it. The flavor is so pure and rich that you can serve it straight, blended or diluted. For children after school—a glass of Welch’s straight, or half Welch's and half water. For business mew at the soda fountain— a Welchade, long and cool, made like orangeade of the fruit juice and syrup and water. For the woman at home or shopping— Welch's with cracked ice or carbonated water. Recipes for Welch Punch and other drinks are on every bottle. Free—Book of Fruit Drinks—Send a postcard for free illustrated recipe book to the Welch Grape Juice Co., L-83, Westfield, New York. In Canada— St. Catharines, Ontario. WELCH’S Once you've tasted Welch's no other grape juice will do At the fountain ask for straight Welch's or Welchade — A Apina Somewhe Walsenb’ kid glov present Tuesday them hax brides a! ens?—Li —= Ri left alon Rita exc go upste plied Fr B comicbooks.com