Life, 1928-05-24 · page 3 of 38
Life — May 24, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not editorial content. It's a Timken Roller Bearings advertisement from The Timken Roller Bearing Co. in Canton, Ohio. The cartoon illustrates the headline "Everybody Wants a car equipped with Timken Bearings" through a lively, crowded scene of stylized 1920s-era figures—men in top hats and suits, women in flapper dresses—enthusiastically gesturing toward or examining an automobile. The art style is typical of Art Deco-influenced commercial illustration. The satire is light: the ad humorously suggests that Timken bearings are so desirable that everyone wants them in their cars. The copy emphasizes technical benefits: durability, quietness, and protection against mechanical problems. This is straightforward product marketing rather than political or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“* =" Everybody Wants a car equipped with Timken Bearings. Particularly now, when the emphasis seems so much on body lines, it is all the more valuable to be able to get a line on the chassis by asking about the Timken Bearings. Their presence indicates the endurance, quiet, and freedom from attention made possible only by Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS, and Timken electric steel. That means full protection against thrust, shock and friction. Bothersome mechanics? Precisely the way to avoid risk about that part of it is to get Timken Bearings. THE TIMKEN ROLLER BEARING CO., CANTON, OHIO TIMKEN :::.; BEARINGS comicbooks.com