Life, 1928-05-24 · page 2 of 38
Life — May 24, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it is a vintage **advertisement for Sheaffer's pencils**, likely from the early-to-mid 20th century. The page features an ornate decorative border and displays a detailed cross-section diagram of a Sheaffer pencil, with labeled components explaining its construction. The ad emphasizes the pencil's precision engineering, use of expensive materials (including "non-corrosive Waspalumim"), and superior writing performance. The marketing pitch highlights four key selling points: accurate manufacturing, premium materials, no soldered parts, and a rigid lead that resists jamming and breaking. Pricing and product variations are listed at the bottom. This is pure commercial advertising with no satirical or political content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| Mdentify the Lifetime (Open by thes white dot This pencil holds a thrill for those who love fine things Today—if you will let a Sheaffer retailer show you just how a Sheaffer pencil is made, it is a foregone certainty that you will havea new conception of what a good pencil can do for you. You will see (1) that it is built like a fine piece of machinery, accurate to the thousandth of an inch, (2) that only expensive materials, including, non-corrosive Waspalumin, an almost precious alloy, are used in its construction, (3) that there are no soldered parts to work loose, (4) that the lead point is free, yet rigid when writing, to pre- vent jamminjand breaking. See this fine pencil today. Titan pencil, $4.25—"Lifetime®” pen, in Breen or black, $8.75, Ladies’, $7.50, Others lower Prices slightly higher in Canada At better stores everywhere SHEAFFER’ PENS-+-PENCILS~+SKRIP W. A. SHEAFFER PEN COMPANY - FORT MADISON. IOWA, U.S. A. New York . . Chicago : : Son Francisco W. A. Sheaffer Pen Co. of Canada. Led. - Toronto, Ont.—60-2 Front St. W. ‘Wellington, N. Z. + Sydney, Australia - London—199 Regent St. comicbooks.com