Life, 1928-05-24 · page 4 of 38
Life — May 24, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It features a Sesamee lock advertisement—a combination lock requiring no physical key, innovative for the 1920s era. The top illustration shows well-dressed travelers at what appears to be a customs or luggage inspection, with the caption emphasizing the security advantage: "Two smart travelers—one carries two sets of keys for safety. The other—no keys. His luggage is equipped with Sesamee." The ad's appeal targets the anxieties of early 20th-century travelers: lost keys, luggage theft, and cumbersome key management. The numbered combination system (0-999) was presented as modern convenience and security. The lower section shows product variations (Switch Lock, Lever Lock, Drawer Lock, Padlock) with pricing around $1.00-$1.75, plus a mail-order coupon for interested consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Two smart travelers—one car- ries two sets of keys for safety. WS GR SS, The other—no keys. His lug- age is equipped with Sesamee SESAMEE—The Modern Lock that Needs No Key Gu praise be, is the bane of every traveler’s existence—the key + No more frantic search- ing through vest pocket—or bag—while irate custom officers stand impatiently by + No more dilly-dallying with Fate in the form of a flimsy lock, easy prey to the caressing touch of screw- driver or duplicate key . . . Sesamee—the modern lock that needs no key—banishes key-worries, increases peace of mind, and makes travel generally + The lock opens only when you flick the wheels to your secret combination + An- other flick of the wheels and your luggage is securely locked... and stays locked until you yourself choose to open it. . . And the surprising part is, you select and set your own secret com- more pleasant ¢ FREE PORTFOLIO ¢ ¢ DESCRIBES COMPLETELY ABLE, A FEW OF WHICH ARE SHOWN BELOW. USE COUPON OR POSTAL CARD, bination + Simply think of a number, any number from © to 999 which has a special meaning for you alone—phone number, house address, birth day, Then, with a few simple motions, wheel those numbers into view on the lock, snap a | r, and your combination is set. . . Sesamee locks are standard equipment on many well-known makes of luggage + Sold at leading retailers + This modern lock is also obtainable for drawers and in padlock form + The newest member of the Sesamee group is the automobile switch lock + Let your dealer show you how easily and effectively it works Or, if he hasn’t his supply yet, we'll send 2 switch lock postpaid for $12.00 + Use the coupon * The Sesamee Company, Hartford, Connecticut The Sesamen Company, HARtrorp, Conn. Please vend postpaid the Items checked: C Pree portfolio, Switch lock, Price, $12.00 (Enclosed cheek ot money order ) Name — Address Swttch Lab Price $1200 Lecter Luh Price $3.00 If your dealer has pot a Sesamee Automobile Switch Lock, send coupon with money order or check LIFE: Published Weekly by Life Publishing C< 598 Madisoo New York Post Office, Aids et reh 3, 1879. ‘act of March 3, 1879. Printed in U.8. A. Drawer Luck Price $3.00 Padlocks $4. 0°$3.75 “$3.15 If you cannot obtain at your favorite store the particelt Sesamee lock you desire, write the Sesamee Co, at Hartfort 2377, May 24, 1928. Ent’d as 2nd Class Matter, June 8, 1853, # Dept., Canada, Consright 1928, Life Pub. Co., ia U:8., England and Ina q for at for th ageous form. this ct week— that an ing a whethe didate we asl aside a your ic The feprese of an Rogers AND w Will Americ crous $ a lot ¢ most 0 comicbooks.com