Life, 1928-05-17 · page 3 of 42
Life — May 17, 1928 — page 3: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page promotes Lee of Conshohocken tires through an illustrated "summer outing" scene. The illustration depicts a 1920s-era leisure scene: well-dressed people gathered around automobiles near trees, suggesting a picnic or recreational drive. This imagery associates Lee tires with modern leisure activities and prosperity—typical advertising strategy of the era. The text emphasizes Lee's manufacturing credentials: diverse rubber products, quality control, laboratory testing, and "long standing" reliability. The tagline "Cost no more to buy—much less to run" promises value. The large tire image (right side) shows the "Lee Shoulderbilt" model, positioned as superior to competitors' "heavy duty balloons." **This is straightforward commercial advertising, not social or political commentary.**
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
C//ossibly it is natural to think of LEE of Conshohocken only as makers of good tires. Yet the products from our two big plants, such as fire and garden hose, surgical rubber, transmission and conveyor belts, floor cover- ings, tiling, matting, etc., are known and used the world over. 23 acres of floor space are necessary to turn out the hundreds of rubber products which find their way unheralded into almost every home and factory. It takes a small army of craftsmen to do this work, and it takes technical skill of a high order to keep each item uniform and up to Lee standards. We believe no other manufacturer watches the processing of his product with so many meticulous laboratory analyses and road tests, These are Lee habits of long standing. This is your assurance that every tire, tube or any other LEE of Conshohocken product will stand the closest scrutiny, and give the service you have a right to expect. LEE TIRE & RUBBER COMPANY ® Factories: Conshohocken, Pa. and Youngstown, Ohio LEE Shoulderbils Compared to other makes of heavy duty balloons, you will find the Shoulderbilts bigger, taller oftentimes heavier. They are over over-size. Breater service to you must be obvious. COST NO MORE TO BUY ~ MUCH LESS TO RUN Berio nae eye Mle raNahing oe an The comicbooks.com