Life, 1928-05-17 · page 2 of 42
Life — May 17, 1928 — page 2: what you’re looking at
What you’re looking at
This is primarily **advertising, not satire or political commentary**. It's a 1928 Hood Rubber Company advertisement for tires designed for modern driving conditions. The ad addresses how highways were changing in 1928—roads improving, cars going faster, requiring better tires. Hood tires are promoted as engineered for these new demands: higher speeds, smaller wheels, four-wheel brakes, and rapid acceleration. The visual shows a giant Hood tire displayed at what appears to be a roadside exhibition or fair, with 1920s automobiles and spectators for scale. The tagline "Hood tires are worth more because they give more" emphasizes durability and performance. This reflects the automotive boom of the 1920s and consumer marketing strategies of that era, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Changing 1928 Highways O"' in the country the road builder is putting a non-skid, tire-grinding, surface under your modern, high-speed motor car. And in the city, (on ATE || instant start and stop take toll in tire rubber. Hood tires are built to give more satisfactory mileage, safety and comfort under these modern driving conditions imposed by higher speeds — smaller wheels—four wheel brakes — faster accelerations. Hood tires are worth more because they give more. Made by HOOD RUBBER COMPANY Watertown, Mass. Hood tires are wortn more because they give more t L mQWeo ein RUBBER FOOTWEAR | [CANVAS SHOES [PNEUMATIC TIRES | [SOLID TIRES | [| MEELS - SOLES — TILING | |] oe THE SYMBOL OF WORLD WIDE SERVICE IN QUALITY RUBBER PRODUCTS + = ——" pe ee ee mr et a Ure: | comicbooks.com