Life — May 10, 1928 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

oye my mi wor LIFE diron was “My long ; Td have iproken ninety! were simpy Stor x tetribles> On, wag? A Sey, ee) ery art hy. | er ( AND AN EXCELLENT WAY TO AVOID IT ) AY your mashie may be a favorite, to- w a demon incarnate. Tomorrow you hitting your long iron shots like a pro. tday, like a duffer, One club—always oneclub ruining your game. But quite frequently, not the same club two days running. Is there a cure for this trouble so common among golfers? Of course, there is nothing that will make certain of golfers playing althis shots equally ty day. We do know, however, how he loser to it. Look at the clubs pictured at the right. Here is a perfect case ompatibility. These clubs ver made to get along They don’t lic alike. ¢. The cen- ters of balance—indicated by the dotted line—have no relation one to the other. Each club requires a little different swing and timing. To master all of them, you would have to master six different swings, 1s it any wonder that the mashic may be off one day? The midiron the next? Yet these are an average set of golf clubs —the kind most golfers carry. Compare them with the set of Spalding Kro- Flite Irons shown at the right. These clubs are so accurately related, and have their weights so cleverly distributed, that with your eyes closed, you cannot tell which one of the clubs you are swinging. And because they all haveexactly the sameswinging weight, your swing and timing are exactly the same for all of them. A practice swing with one is a practice swing for every ©1928—A,G. S. & B. club in the set. Note, too, that the line drawn through the centers of balance parallels the sops of the shafts. This is an exact relationship. And these Kro-Flite clubs have an exact relationshipof lic tolic, The graduation of pitch from blade to blade is exact. Even the tortion and resilience of the shafts are matched. Doesn‘t itstandto reasonthat, with suchasctof clubs,a player hasafar betterchanceofplayinga uniform gamethan with theill-matedclubsshown above? Spalding has also planned the distribution of metal in these irons so that the “sweet spot’ comes in exactly the same place on every club face. This is the one spot that gives greatest distance and sweetest feel to ke shot—and Spalding has marked it for you to see, right in she steel! A word about that steel, too—itis a marvelous mild steel. You may hear it said that a hard, brittle steel is better for aclub-head. The answer to that is that there isn’t a prominent golf star at home or abroad who owns clubs with hard steel heads—they all know that hard steel pre- vents that delicacy of control which is essential to championship golf. Spalding originated and patented this idea of matching golf clubs—both irons and woods. And because these clubs are patented, their fea- tures cannot be imitated. Spalding also orig- inated the idea of giving you two ways to buy them. Buy one club at a time if you wish Take yourchoice—buy either the famous / KRO-FLITE GOLF Registered Sets— Sold in sets only. CLUBS Related Clubs— Sold one ata time, Spalding Registered clubs, which are sold in sets only, or build up a set, one or two clubs at a time, by getting the Kro-Flite Related Irons, which are sold individually. Kro-Flite Related Irons come in three weights, and are indexed by one ( 4), two (4 4), and three (4 ¢ £ crows. Theclubs ineach group, or weight, are accurately related in pitch, lic, balance and feel. You can build up a perfectly related set of clubs—from driving-iron to mashie-niblick, simply by selecting clubs of the same index—whether you buy them all at once or one club at a time. Kro-Flite Related Irons are $6.50 each. The Spalding Registered Kro-Flite sets of woods and irons were the first matched sets ever offered to golfers. These clubs are never sold individually. The set of six perfectly matched irons is $50. The Wood Set, consisting of twin driver and brassie, is $30. Spoon to match is $15. A complete record of every Registered club is kept by Spalding, so that exact duplication is ssible at any time. Should a Registered club lost or broken, simply send your set number and club number to Spalding and an identical club can be made for you. Let your professional outfit you—cither one at a time with Kro-Flite Related Clubs, or all atonce with a Registered Reo lice see: Spalding dealers also carry these clubs, and of course all Spalding stores. SEND FOR THIS FREE GOLF BOOKLET, entitled “Your Game Begins Before You Start Address A. G. Spalding & Br 105 Nassau Street, New York Ci comicbooks.com