Life — May 10, 1928 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

f Dont look tired in the morning --- fs so easy to avoid it. HY start the day with a “sleep- famished” look to your face—a pale, haggard casttoyour complexion and a skin that looks more dead than alive? Pep up. Shake off the cobwebs. Look and feel alive, bright, refreshed, clear-headed. It’s easy this new way, and you do it yourself—after shaving .<. in just about 10 seconds. Here’s the secret. The minute you get thru shaving, splash ona few drops of Fougere Royale, the new skin freshener. The effect is like magic—just like sitting down and getting massaged by your favorite barber. t not only wakes your skin right up— brings the good red blood to the surface pyall V € a’, ul [eee potio” in sspavin’ After Alig Sharing Lotion, 75 Shaving Stick, 73¢ Eau Vegetale, $1.25 Facial Soap, ‘306 —stimulates your facial muscles, but it soothes, cools and smooths your skin as well. It’s styptic too—stops bleeding. You'll like it. Everybody does. And if you want to do the thing up really right, try Fougere Royale Shaving Cream —the non-caustic, non-irritating, perfect- ly balanced shaving cream. No Barn or smart to this one. And it gives you the coolest, sweetest shave you ever had in your life, Both members of this wonder- ful shaving team are mildly perfumed with Fougere Royale (Royal Fern), a wholesome, outdoor fragrance that men are proud of. Write for generous samples if you wish. Mail the coupon below now. HOUBIGANT, Inc., Dept. L6 539 West 45th Street, New York City You may send me without charge trial containers of Fougere Royale After- Shaving Lotion and Shaving Cream. BALLYHOOING BEAUTY Anise, slaves to folly, awake, slaves to duty, And fall into ranks for your lates command! Your ravishing queen is the svelte bathing cutie And Beauty, her consort, now reigns o'er the land. The urge that’s cosmetic—the arty, aesthetic Disdain of the plain—our domain's in its grip. The Winged Steed is ready, well sad- dled and steady— Come, fly through the sky on a sightseeing trip! Those twin Grecian towers sur. rounded by flowers, In bowers where love lyrics Sapphic Might well have been spoken, are there to betoken The routes for vehicular traffic. Those Tudor ménages are service garages Whose pumps kiosks. One purchases candy and restrooms are handy In yonder Mohammedan mosques. stand in Turkish Behold thousands trudging to board- walks where judging Of maidens at noon will commence, Where feminine aces will go through their paces And figures and faces will fence; Where stunning Miss Scranton and cunning Miss Canton Will tilt with their tresses and eyes, And hard they will fight "til one cap- tures the title Of Miss U. S. A. as her prize. The cutest of kiddies in rompers and middies Compete for the Baby Show cups; Yon billboards for crullers, hand- painted in colors, Yon kennels for pedigreed pups, Yon posters for fistic events are ar tistic— Oh, pity the citizen's lot! The new Beauty hounds him, astounds and surrounds him— Whether he likes it or not! Arthur L. Lippmann. ee INFINITE CARE Janet: He's really clever; he carved the Lord’s Prayer on the head of a pin. Atys: That's nothing; my Harry can make a complete turn on a night club dance floor. —— A Texas newspaper columnist has given up his job because he said he ran out of ideas. Another recruit for the movie subtitle writers. comicbooks.com