Life — May 10, 1928 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is primarily a **Fougère Royale aftershaving lotion advertisement** with accompanying prose. The ad shows two men's faces examining their complexions, promoting the product's ability to prevent a tired morning appearance. The ad copy uses humor typical of 1920s-30s marketing: it jokingly addresses male vanity while emphasizing practical benefits (non-irritating formula, pleasant fragrance). The heading "Don't look tired in the morning" plays on social anxieties about appearance. The right column contains unrelated "Life" magazine content—a poem titled "Ballyhooing Beauty" (satirizing beauty pageants and commercial promotion) and a humor section called "Infinite Care" with brief comedic anecdotes. **No political cartoons appear on this page.** It's primarily commercial advertising with light satirical humor about consumer culture and gender expectations.