Life, 1928-05-10 · page 3 of 50
Life — May 10, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily a **railroad advertisement**, not satire or political commentary. The illustration depicts well-dressed passengers in luxurious private train accommodations—the "agreeable appointed private rooms en suite" mentioned in the caption. The ad promotes Southern Pacific Railroad's "Golden State Limited," a premium train service between Chicago and Los Angeles. The text emphasizes speed, comfort, and exclusivity, targeting "discriminating travelers who value time" and offering superior service compared to competitors. The four other named routes ("Sunset Limited," "San Francisco Overland Limited," and "Cascade") are listed to showcase Southern Pacific's comprehensive network. This reflects early 20th-century railroad competition and marketing to wealthy travelers during the era of luxury passenger rail service.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Agreeably appointed private rooms en suite ‘Golden State Limited Chicago r77 Los Angeles No train faster or finer to Southern California. The choice of discriminating travelers who value time; to whom deft service and complete appointments are important. Only Southern Pacific offers choice of four routes going and returning. Over these routes, in addition to “Gotpen State Limrrep”, are the fast, fine—“Sunser Limirep” (San Francisco-Los Angeles-Houston-New Orleans), “San Francisco Overtanp Limttep” (San Francisco- Lake Tahoe-Chicago), the “Cascape” (San Francisco-Portland, Oregon; thence East). Southern Pacific Write toE. W. Crapp, traffic manager, Dept. P-12, room 1022, 310 Michigan Boulevard, Chicago, for complimentary booklet, ‘HOW BEST TO SEI’ THE PACIFIC COAST’. comicbooks.com