Life — May 10, 1928 — page 2: what you’re looking at

What you’re looking at

# Analysis This is **an automobile advertisement, not a cartoon or satire**. It promotes the Marmon "68" automobile at $1,395, marketed as "the world's first quality eight at the price of a six." The ad emphasizes the vehicle is full-size with five-passenger capacity, capable of 70 mph while using less gas than competing six-cylinder cars. It highlights "good looks and style distinction" and claims superior riding quality. The small illustration at top shows a rural landscape with trees. The main image depicts the Marmon sedan in profile against a scenic background. This represents typical 1920s automotive advertising, emphasizing technical specifications and value proposition during the era when eight-cylinder engines were becoming desirable luxury features.