Life, 1928-05-10 · page 2 of 50
Life — May 10, 1928 — page 2: what you’re looking at
What you’re looking at
This is **an automobile advertisement, not a cartoon or satire**. It promotes the Marmon "68" automobile at $1,395, marketed as "the world's first quality eight at the price of a six." The ad emphasizes the vehicle is full-size with five-passenger capacity, capable of 70 mph while using less gas than competing six-cylinder cars. It highlights "good looks and style distinction" and claims superior riding quality. The small illustration at top shows a rural landscape with trees. The main image depicts the Marmon sedan in profile against a scenic background. This represents typical 1920s automotive advertising, emphasizing technical specifications and value proposition during the era when eight-cylinder engines were becoming desirable luxury features.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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