Life, 1928-05-03 · page 9 of 46
Life — May 3, 1928 — page 9: what you’re looking at
What you’re looking at
This page is primarily a **Triplex Safety Glass Company advertisement**, not political satire. The ad occupies the right half of the page with a photograph of a car windshield and promotional text. The left side contains a serialized fiction story titled "The Swing of the Pendulum, or Virtue Triumphant" by Herman Fay, Jr., featuring characters named Delicia and Steve in what appears to be a conventional moral tale about a young woman resisting impropriety. The advertisement promotes Triplex windshield glass as unbreakable safety glass for automobiles—a genuine product innovation for the 1920s-30s era when windshield safety was a real concern. The ad includes a coupon for dealers and emphasizes the product's preventive value against injury from broken glass. This is a **commercial publication page**, not editorial commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Swing of the Pendu- jum, or Virtue Triumphant ‘Our girls are tired of immodesty and Joose-livi They are going to return to the sweet womanliness of their grand- mothers !"—Interview with an optimistic erangelist. EEP down in her heart of hearts, Delicia was a good girl. She had been caught in the terrible mad whirl- pool of j living; she had kissed, she had sat out dances, she had drunk rasp- terry cordial, but as we just stated (see sbore) deep down, ete., she was a good girl....“I can’t go on like this,” she parmured, “smoking and drinking, nistering, for if I do I shall surely rue it! The Victorians were right; from ow on, I shall live a Clean Life.” “Mr. Steve Grainery,” announced the trim maid. “Well, well, Delish,” smiled Steve, the dark pouches under his eyes crin- Ling merrily. “How's the head to-day? Pretty bad, is it, baby “Baby?” queried Delicia, a puzzled light in her newly innocent eyes. “What isa baby?...Oh, I know——” a slow, painful blush suffused her features— “| prefer not to mention such subjects, Mr. Grainery. It is not nice.” Steve leaned against some furniture, and gasped, “It certainly must have been worse stuff than I got—I’m all right this morning! Why don’t you take a Turkish bath? You'll be your old sweet self after you've been steamed all pink.” Delicia hid her flaming face, shud- dering. Then her pure womanly spirit asserted itself{—her head came up, her eres flashed fire. “Sir!” she said. ‘My father would be uncontrollable with rage did he but know that you had addressed me thus! He would give you a good kick in the pants!...1 me, sir! Begone!” “My God!" moaned Steve, as he dosed the door and tip-toed awa “My God, he swore!” Delicia breathed—and_ fainted. When she recovered consciousness she was in her own little bed and her maid was feeding her smelling salts. “I have regained my womanliness,” vas her first happy thought. “Civiliza- tion is vindicated!...I shall endeavor to forget the past. Some day I shall narry a desirable young man—” here she blushed prettily—‘‘and, who knows, pethaps when we have been married a suitable length of time, the music of little voices may ring through these old halls, At any rate, I am firmly re- slved that, with the help of Heaven and the Campfire Girls, I shall grow into one hell of a fine woman!” Heman Fay, Jr. 'sComing—Nezt Week—the NEW LIFE! See Page 41 Life “No-shis windshield will not shatter” “Wave “Because it’s Triplex—the glass that will not shatter.” “Is it stronger than ordinary glass?"’ “So much stronger that under the hardest blow it will not shatter or fly—and it’s a perfectly clear glass, too.” “‘What does Triplex mean to the motorist?”’ “Te means that the danger of injury from broken or flying glass is entirely eliminated. It is preventive insur- ance. It should be in every car. You don't have to wait until you buy a new car to install it, the glass in your present car can be replaced with Triplex any time.’ A Triplex Utility Windshield is priced within the reach of all. qeitees FACTS ABOUT TRIPLEX “Insist on baving your new car equipped 1. Iti red product— 14 years’ of successful man- ith Trif i ” ii Jee peoved prodect = 1 rgurs’ of mace man. with Triplex. Your dealer can get it for you. 2. It may be holed by a heavy blow but there will be THE TRIPLEX SAFETY GLASS CO. Bo heaged edect. OF NORTH AMERICA, INC. 3. Because it will not shatter or fly there can be no mae tazor-like slivers of glass to cut. Hoboken Terminal, Hoboken, N. J. 4. Ie is clear like the glass now in your car. There 14. Caxgna: WE. Phillips Co.,Led., Oshawa, Ont. 5. Itis strong. Under a shock or impact that will shat- In ENGLAND: The Triplex Safety Glass Co., Led. ter ordinary glass into fragments Triplex will not Piccadilly, Londoa even crack. 6. Already in thousands of cars in America. Copyright by The Triplex Safety Glass Co MAIL THIS COUPON OR ASK YOUR DEALER ‘The Triplex Safety Glass Co. of North America, Inc., Name Hoboken, N. J. Business Address. Gentlemen: Without obliga- tion on my part, please mail City me the facts about Triplex— the glass that willnotshatter. Make of car. comicbooks.com