Life, 1928-05-03 · page 10 of 46
Life — May 3, 1928 — page 10: what you’re looking at
What you’re looking at
This is a **perfume advertisement**, not political satire or a cartoon. It promotes Piver's "Azurea Ensemble"—a complete grooming line from what the text identifies as "the oldest and largest among the great perfume houses of France." The ad showcases four luxury toiletries: perfume, powder, cold crème, and vanishing crème, each with detailed descriptions emphasizing elegance and effectiveness. Product illustrations show ornate packaging designed to appeal to affluent women readers. The advertisement uses typical early 20th-century marketing language emphasizing French sophistication, delicacy ("blue and silver" symbolism), and the promise that using these products signals refined femininity and social status. This represents **consumer advertising of the era**, not editorial content or satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life "“AZUREA ENSEMBLE” BY rPiweeEeR Piver—the oldesi perfume house in France—the house that has made more French perfume than any other— Piver e Azurea Ensemble .... A single perfeet odeur. Incarnated in the four toilet requisites used by every well-groomed woman — cold creme, vanishing creme, powder, perfume .... Expressed again in all its delicacy by the two colours that symbolize it-——blue and silver. THE PERFUME—Azures itself. Light, fresh. young, eager! A clean, clear fragrance, with a bit of spice pique the imagination, » hist of coquetry. Never bas he beauty, the temperament of the chic Americaine Leen #0 smartly—and +0 completely expressed! $158 THE POWDER=Much finer than the sverage—finer than the best you have ever used before. Adherent. Invisible. In Give perfect shales to take care of every complexion, even the eunbrowned, ultrachic at the moment .... Breathing the same Azurea perfume, Ull it becomes @ part of the lovely shin itself. $1.00. THE COLD CREME—Jost this minute launched in Paris, this creme is all that any other creme coukd ‘ever he—and it is so highly perfumed that it may al- most be thought of as perfume in eréme form! One sinks to sleep and dreams of fragronce. $1.50. | | I nm ! IW] cree. Invisible after applying. Here is the perfumed | HA Glen that fo hase for perfumed powder. The pow- | THE VANISHING CREME—Light, os epeciatists de- | der clings all day. and so does the exquisite fragrance. One day's créme has been changed by magic from same- thing utilitarian to the final touch of luxury. $1.50. comicbooks.com