Life, 1928-05-03 · page 8 of 46
Life — May 3, 1928 — page 8: what you’re looking at
What you’re looking at
This page is a **Chrysler automobile advertisement**, not political commentary or satire. It promotes the "112 H.P. Imperial '80" car model to affluent consumers who "know and appreciate the finest in motor cars." The ad highlights the car's engineering (112 horsepower engine, smooth power delivery, speed, acceleration) and luxury features (fine upholstery, stylish body lines, color options). The collage-style imagery showcases the vehicle in various settings suggesting lifestyle and leisure activities. The small print notes pricing ($3795 to $6795) and that various custom body styles were available through Chrysler, Dietrich, Locke, and LeBaron coachbuilders. This was a premium product targeting wealthy Depression-era consumers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
((ievsur has wrought in the 112 h.p. Imperi- al"g0” an entirely new kind of performance, style and appearance in the field of the finest cars... Its engine is unmatched forsmooth power. It has an extraordinary re- serve to achieve further mar- vels in speed, acceleration and hill-climbing ... 4 Its bodies are remarkable for their long, graceful lines, their fine upholstery and fittings, charm and diver- sity of chromaticcolorings, and are indeed luxurious without even a hint of over-ornamentation ... G OwnershipofaChrysler Imperial “80” indicates appreciation of the finest in motor cars. d closed custom-built body types by Chrysler, Locke and LeBaron, ranging in price from 10 $6795. AU prices f. 0. b. Detroit, subject nt Federal excise tax. Chrysler dealers are jon to extend the convenience of time payments. Ven nea aaor comicbooks.com