Life — May 3, 1928 — page 8: what you’re looking at

What you’re looking at

# This is an Advertisement, Not Political Satire This page is a **Chrysler automobile advertisement**, not political commentary or satire. It promotes the "112 H.P. Imperial '80" car model to affluent consumers who "know and appreciate the finest in motor cars." The ad highlights the car's engineering (112 horsepower engine, smooth power delivery, speed, acceleration) and luxury features (fine upholstery, stylish body lines, color options). The collage-style imagery showcases the vehicle in various settings suggesting lifestyle and leisure activities. The small print notes pricing ($3795 to $6795) and that various custom body styles were available through Chrysler, Dietrich, Locke, and LeBaron coachbuilders. This was a premium product targeting wealthy Depression-era consumers.