Life, 1928-05-03 · page 45 of 46
Life — May 3, 1928 — page 45: what you’re looking at
What you’re looking at
**Mrs. Pep's Diary** is a serialized gossip column about upper-middle-class domestic life. This excerpt humorously chronicles the diarist's complaints: incompetent staff (Katie the maid), her husband Sam's inane comments, worn-out hats, and neighbor dramas. The tone is satirical of women's preoccupations with trivial domestic concerns. **"Flashes from the Sport-lite"** features two stock characters debating whether one can drive safely at night without the product. The "Optimist" and "Motorist" represent opposing viewpoints in an advertisement presented as comic banter. The page is **primarily advertising** (Allen's Foot-Ease, The Roosevelt Hotel, Sport-lite driving lights, Unity MFG. Co.) disguised as editorial content and humor. The satirical diary and cartoonish dialogue serve as vehicles to present products to affluent readers. A brief joke about mining interests appears at bottom. The humor assumes familiarity with domestic servant complaints and automotive conveniences typical of 1920s-era Life magazine's affluent readership.
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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a we Sh BEERS RE5R SIAR ——\ (Me —— Mrs. Pep’s Diary (Continued from page 32) athers at the table, the partners’ echange coming last, so that slam hinds spring up like Jason's army, and the excitement at moments does run hilarious and high. Home betimes, be- ing greeted by Sam with such profound comments upon various matters that I did regard him gravely, causing him to mutter, “I know. Every time I say aught that is spiritual or even serious, you suspect me of being in my cups!” Nor had the poor wretch had so much asa thimbleful, neither, so now I must have Dr. Cuff look to his liver. April Biscuits for breakfast, but of a P’ consistency so unlike Katie's uth ordinary product as to seem almost deliberate malice on her part. She has, in fact, been so inconveniently distrait of late that Sam suspects her of having made a fortune in General Motors or Radio and, desirous of leav- ing us, of kindly doing her worst so that we may have the privilege of getting the divorce. But it was not from Kip- ling alone that I did gain my knowledge that it is a poor fate for a female to devote her entire life to another woman's pots and pans, so, albeit I am convinced that Katie can buy and sell me as I stand, and that she will prob- ably bring fruit and flowers to Sam and me when we are sunning ourselves on the poorhouse porch, out to the kitchen with the black crépe de chine just home from the cleaner as though I had no more use in life for it because of some invisible defect, and K. so overjoyed that she suggested making ice-cream for dinner and promised to let me shell the peas. The morning gone in going through my old hats with Virgie, and I did find one of four seasons back with vhich I was so loath to part that I did stick a diamond pin on the front of it to remove the curse of its antiquity and did wear it out to luncheon with K. Angell, who did swear, upon demand, that she would never have guessed my awful secret, albeit she agreed with me that probably no woman so courageous as I was abroad this day. So home, and whilst ascending in the lift I did hear our neighbor below confide to the opera- tor that his radio had collapsed, and I Was at some pains not to burst into the Gloria in Excelsis, for the news did mean that Sam would get through our evening of bridge with the Bannings without undue profanity. Baird Leonard. Jox °S: I hear the head of the Dig- genheim mining interests is going to retire. Sut: Yes, he can afford to rest on ores. “TOUGH LUCK!” “Mine hurt too, before I used Allen’s Foot=Ease!”’ You can’t play your game if your feet hurt. Whether you are playing or working, if you shake Allen’s Foot=Ease into your shoes you can walk all day in comfort. Allen's Foot=Ease takes the friction from the shoes, soothes tender, tired aching feet, absorbs perspiration, and relieves the pain of calluses, corns and bunions. It will, reduce your score, too. For Free Sample address Allen's Foot=Ease, Le Ray, N. Y. Sold at all druggists and toilet goods counters, The Optimist: “I can see good in anything.” The Motorist: “That so? Can you see good in driving at night without a SPORT-LITE?” UNITY MFG. CO. 2017 S. Michigan Ave., Chicago, It. Please send information on SPORT-LITES. “CO HERE are you stopping?’ is the inevitable question asked the visitor in New York... To sojourn at The ROOSEVELT is a mark of social distinction and bespeaks a preference for the finer things of life. BEN BERNIE and his ORCHESTRA 1100 Rooms~Single or En Suite TRAVEL BUREAU with affiliations abroad DAY NURSERY for children of guests HEALTH INSTITUTE with plunge and therapeutic baths The ROOSEVELT NEW YORK Madison Avenue at 45th Street Underground passage to Grand ntraland Subway Epwarp Cunton Foca Managing Duector saa The improvement on riving lights Longer, Stronger Beam easiest to operate. Most beautiful appearing — moder- ately priced. A standard acces- sory with most cars. Complies with legal restrictions in all states. DeLuxe size $25.00— small size $17.50. Fill out coupon for information. UNITY MFG. CO. 2017 S. Michigan Ave., Chicago comicbooks.com