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Life, 1928-05-03 · page 46 of 46

Life — May 3, 1928 — page 46: what you’re looking at

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Life — May 3, 1928 — page 46: Life, 1928-05-03

What you’re looking at

This page is primarily **advertising and entertainment gossip**, not political satire. The main content includes: **"How modern is your watch-chain?"** — A Simmons Chains advertisement promoting updated watch-chain designs (Waldemar, Bondstreet styles) to readers who may be wearing outdated versions. The pitch: modernize your accessories. **"Along the Main Stem"** — A Broadway gossip column by Walter Winchell discussing nightlife, musicals ("Funny Face"), performers (Adele Astaire, Helen Morgan, Dorothy Parker), and current fashions (including "elephant shade" hosiery). It's lighthearted, name-dropping entertainment commentary. **"What is wrong with this picture?"** — A golf etiquette cartoon showing a gentleman angrily smashing his putter after a missed putt. The point: such poor sportsmanship damages reputation. Wilson golf balls are promoted as so well-balanced they eliminate such frustrations. **No political content** is present. The page reflects 1920s consumer culture and celebrity gossip typical of Life magazine during this era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Life How modern | is your watch-chain 2) PERHAPS it isn’t modern at all! | How long have you been wearing | it? . . . A new chain costs very Ask your jeweler to lete assortment mons Chains. And compare in you’re wearing now with the smart, new nmons designs! Especially notice the Bondstreet. This handsome Simmons Walde- mar has established a new style trend for watch-chains. Simmons Chains are made in all four standard styles—Dickens, Vest, Belt and Waldemar. Our process of drawing natural, green | or white gold over a stout metal | core assures long wear. . . . The chain shown here is a Bondstreet —No. 29589. Price, $11.25. R. F. | Simmons Co., Attleboro, Mass. SIMMONS TRADE MARK Along the Main Stem (Continued from page 38) porium with wistaria and other sum- mery doodads. I've gathered a mess of statistics, too, Willard. I've discovered that if somebody decided to count all the elec- tric lights on Broadway and_ placed them on top of each other they'd prob- ably topple over. There’s a honey to tell out there where the men are men and the women are darn glad of it! I do hope you've already been left limp by that amazing foxtrot called “I Can't e You Anything but Love.” It’s a darb of a tune, old boy, and Walter Donaldson, who did “Blue Heaven,” has a ringer in “There Must Be a Sil- ver Lining.” Still, when the band renders “My One and Only” from Funny Face” I get very sentimental. are for that ditty in a very big way, because it reminds me of Adele Astaire, Helen Morgan, Kathryn Ray, Dorothy Parker, Reed, Gladys Glad, Helen fF » Constance C: arpenter, Katherine Cornell and everybody but Sophie Tucker. Jessie ROADWAY’'S “He's a millionaire. on two Sinclair juries,” and the ace of the gags concerns the India-rubber- skin man who was rehearsing with a circus and had overslept twice because his landlady failed to wake him on time. Well, the rubber-skin man begged her to be sure and get him up on time or he'd lose his job, but she didn’t and the poor fellow hastened into his clothes when he finally got up, and rushed down two flights of stairs before he realized that his arm was caught in the door! Before I forget it, if your sister is interested, the phrails on Broadway are going in for “elephant shade” hose, which is plenty sheer and makes shapely-looking youknowhats look hot- ter. And Willard, the easiest way tq keep cool these nights is to take out a chorus girl whose mother likes to come along, too. The pest who puts the pins in the new shirts, newest wisecrack is, He's served Walter Winchell. A Good Swift One Oxe of the best similes we have come across in a long time occurs in the March Bookman in an article by Herbert Gorman describing Ford Madox Ford. Gorman comes upon Ford plods happily and placency through the dance, his partner swaying like a watchfob before him.” —New York World. A ritm magnate says that favoritism still plays a big part at Hollywood. Complaints are certainly being made that the more popular movie-stars are getting divorced out of their turn.—Punch, THE DEVINNENALLENRECK COMPANY, INC. PRINTERS, NEW YORK What is wrong with this picture? The gentleman has just missed a six-inch putt and is wreaking vengeance Upon an unoffending putter. Such behavior is apt to givea player the reputation of being a “bum sport” or some other term of oppro- brium. Humiliating scenes such as this can be easily avoided by using any Wilson golf ball, They are so nicely balanced that they know no deviation from the straight and narrow path which leads but to the cup, The Hol-| golfers, $1 ‘The Dura-Dist — 72 holes, 75e ead ~ $9.00 per dozen CI if ball guaranteed for 54 holes, 50c each......$6.00 per dozea. Ask your Pro or Dealer GOLF EQUIPMENT WILSON.WESTERN SPORTING GOODS CO. New York Chicago San Francisco “And sleep! Man, how I did sleep!”’ WELL, you won't see much of me this summer. I intend to spend most of my time right here. Though we're just on a short trip now, Mary and I know this is the one place for our vacation. What a hotel! Splendid food, and the guests as friendly as you'd want to meet. We sleep like tops, too, There's plenty of sun and air in our rooms; it feels mighty good to wake up to a place like that.... Jim Coulter (he comes down regularly with his family) says he considers this his second home. I'm beginning to look on it the same way. ~ . . We would be glad to send you @ booklet further describing Chalfonte- Haddon Hall. HALFONTE- ADDON FAIL ATLANTIC CITY American Plan Leeps AND Lippincott CoMPANY a comicbooks.com