Life, 1928-05-03 · page 44 of 46
Life — May 3, 1928 — page 44: what you’re looking at
What you’re looking at
This page from *Life* magazine consists primarily of **advertisements and humorous short pieces** rather than political cartoons. The main visual element is a **Wrigley's Spearmint gum advertisement** featuring an elegantly dressed couple in a spring garden setting, promoting mint flavor for "Springtime joys." The text content includes: 1. **"Reversal of Form"** by Harry Epstein—a domestic humor piece where a wife refuses new clothes, insisting her husband stop spending money, then contradicts herself by listing reasons she needs them. The satire targets marital arguments and female consumer contradictions. 2. **"If the Mountain Won't Come"** and **"Look Out Below!"**—brief anecdotes about modern young women's resourcefulness and romantic situations. 3. **Product advertisements** for Harris Tweed fabric, Scholl's Zino-pads, and Forhan's toothpaste (targeting pyorrhea/gum disease). The page reflects 1920s-30s consumer culture and domestic gender dynamics, with humor aimed at middle-class anxieties about spending, modern efficiency, and courtship. No significant political content is present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The flavor of fresh mint leaves adds to your Springtime joys. AUTOMATIC CONCERTINA (Small Size Accordion) Played with Interchangeable Rolle Without any faint idea notes, with- muste rolls. Descriptive ‘rir TREASURE SALES COMPANY, New York, N.Y. Cream of Bcoted Homespuns, direet from makers sult- lengths by post, $2.09 per yd. Samples free on statior shades desired.” NEWALL, 277 Stornoway, Scotland CALLOUSES Quick, safe relief for callouses and burning on bottom of feet. At all drug, shoe and dept. stores—35¢ DrScholls Zino-pads Msc, For Free Sample, write The Scholl Mfg. Co., Chicago “If the Mountain Won't Come—" Apartamitity is the secret of success of the modern girl “on her own.” A young lady we know rents a charming flatlet of one bedroom, one sitting-room, and one kitchenette. Recently she bought a dinner wagon, on which she arranged her meals and then wheeled it into the sitting- roomn in order to economize in journeys. ‘To her disappointment, however, she found that the wheels of the vehicle made marks on her linoleum and she had to abandon the scheme. “And what do you do now?” we asked her. “Oh,” was the reply, “I go out to the kitchenette and dine off the dinner wagon.” —London Daily Chronicle. Look Out Below! Ir was past midnight and the ominous tramp of heavy feet was heard on the stairs. “What is that?” she cried, clinging to her airman lover. “Sounds like your father coming down out of control,” he replied in the jargon of his profession —Boston Transcript. Reversal of Form “LTENRY, I tell you that 1 don} need any new clothes. Don't ex] asperate me by insisting that I do, | don’t—that’s final. I ought to knoy whether you need buy me any mon clothes or not. You've spent “enoagl money on my wardrobe already, | should think. There are a couple of skirts in the closet that need a lit} touching up with the needle to be a good as new. Instead of letting thea molder away I might as well get som wear out of them. And there's thy pair of low-heeled shoes that I haven worn all year. They're just splendi for outdoor wear, you know. And the there are any number of presentabh| hats lying around that are still good another season. No, Henry, there's use arguing—you can’t get away by complaining that you'd have to buy m a whole new outfit. Other men vil ingly take their wives on their fishing trips and I can’t see why you shoulda’ take me....” Harry Epstein. Very White Teeth STILL... Ignoring the teeth and attacking the gums, the disease of neglect (Pyorrhea) takes its tolls in health. And 4 persons out of 5 after forty and thousands younger pay its high price. Forget these odds and start using the dentifrice that does all you can expect of an ordinary toothpaste and in addition protects you against this dread foe. Morning and night, daily, brush teeth and gums with Forhan's for the Gums. It helps to clean teeth white and keep gums firm an healthy. As you know, Pyorrhea seldom attacks healthy gums. Get a tube of Forhan’s from yout druggist—today .. . 35¢ and 6. Formula of R. J. Forhan, D. D. S. Forhan Company, New York Forhanys for the YOUR TEETH ARE ONLY AS HEALTHY as your matte soght you s Nor | asa have comicbooks.com