Life — April 26, 1928 — page 3: what you’re looking at

What you’re looking at

# "A Hole in One" - Timken Bearings Advertisement This is primarily a **vintage advertisement** for Timken Roller Bearings, using golf terminology as a sales pitch. The cartoon depicts a golfer who has achieved a "hole in one"—the phrase serves as a double entendre. The text claims that mentioning Timken Bearings to a car salesman is itself "a hole in one," because it immediately convinces buyers of the product's superiority. The ad promises comprehensive protection against friction, noise, and mechanical wear through Timken's exclusive design and materials. The whimsical cartoon style—showing a golfer celebrating while onlookers applaud—was typical of 1920s advertising that used humor and popular sports references to appeal to middle-class consumers considering automobile purchases.