Life, 1928-04-26 · page 3 of 35
Life — April 26, 1928 — page 3: what you’re looking at
What you’re looking at
This is primarily a **vintage advertisement** for Timken Roller Bearings, using golf terminology as a sales pitch. The cartoon depicts a golfer who has achieved a "hole in one"—the phrase serves as a double entendre. The text claims that mentioning Timken Bearings to a car salesman is itself "a hole in one," because it immediately convinces buyers of the product's superiority. The ad promises comprehensive protection against friction, noise, and mechanical wear through Timken's exclusive design and materials. The whimsical cartoon style—showing a golfer celebrating while onlookers applaud—was typical of 1920s advertising that used humor and popular sports references to appeal to middle-class consumers considering automobile purchases.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ole in “Oe Mentioning Timken Bearings is “a hole in one” for the car salesman. At one stroke he drives home the facts of endurance, economy, quiet, simplicity—value. He is telling you of full pro- tection not only against friction, but against side-thrust, shock and torque— against noise, service and depreciation. This complete protection, without compromise or complication, is made possible only by the exclusive combination of Timken tapered construction, Timken POSITIVELY ALIGNED ROLLS, and Timken-made elec- tric steel. You want to know that you are buying Timken-equipped. THE TIMKEN ROLLER BEARING CO., CANTON, OHIO : TIMKEN: BEARINGS iblishing Company, 598 Madisoa Ave., New York, N.Y. " ‘Sherwood, Editor. Charles Secretary and Treasurer, R. E A re ee 2od Cla Matter, Jane 3 155, Mat New York Poot Ofes, unk tot of March 3 1670, Printed in UA Pat d ue 20d Class Matter at the Post Office Dept., Canada. Copyright 1928, Life Pub, Co., in U. S., England and British Possessions. comicbooks.com