Life, 1928-04-26 · page 2 of 35
Life — April 26, 1928 — page 2: what you’re looking at
What you’re looking at
This page is a commercial advertisement for Sheaffer's Skrip writing fluid and pens, not political satire or editorial cartoon content. The ad promotes "Skrip" as a successor to ink that solves pen-clogging problems. It features ornamental borders typical of early 20th-century design and displays the product (an ink bottle and fountain pen with a "Lifetime" pen identifier). The text claims scientific superiority: the fluid flows freely, dries quickly on paper without clogging pens, and is available in washable and permanent formulas. Pricing and distribution information appear at the bottom. This represents typical magazine advertising from the era before modern product photography and design became standard.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IEAFFER’S LEADS “Lifetime” pen in Breen or black, $8.75 See: SS C57 abolishes pen clogging By a score of scientific tests this new product of ours establishes itself as probably the greatest improve- ment ever made in writing fluids. Washable Skri for school and special work demonstrates a smooth and brilliant color, yet washes out of clothing easily. Permanent Skrip, for record work, tenaciously holds its legibility. Both flow freely and evenly at all times, without flooding, dry quickly on the paper, but will not dry on the pen point or clog the flow. See that your fountain-pen is given a chance to use this great fluid. Skrip makes all pens write better and the Lifetime® pen write best. Try it today. Washable Skrip—15 and 25 cents a bottle—in blue, green, violet, red and black Permanent Royal Blue Skrip—25 cents a bottle At better dealers everywhere SHEAFFER'S PENS: PENCILS: SKR W. A. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S. A. New York + + Chicado_ + + San Francisco ‘W. A. Sheaffer Pen Co. of Canada, Ltd. + Toronto, Ont.— 60-62 Front St., W. ‘Wellington, N. Z. + Sydney, Australia » London—199 Regent St Identify the Lifetime pen by this white dot comicbooks.com