Life — April 26, 1928 — page 2: what you’re looking at

What you’re looking at

# This is an Advertisement, Not Political Content This page is a commercial advertisement for Sheaffer's Skrip writing fluid and pens, not political satire or editorial cartoon content. The ad promotes "Skrip" as a successor to ink that solves pen-clogging problems. It features ornamental borders typical of early 20th-century design and displays the product (an ink bottle and fountain pen with a "Lifetime" pen identifier). The text claims scientific superiority: the fluid flows freely, dries quickly on paper without clogging pens, and is available in washable and permanent formulas. Pricing and distribution information appear at the bottom. This represents typical magazine advertising from the era before modern product photography and design became standard.