Life, 1928-04-26 · page 4 of 35
Life — April 26, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or political commentary**. The top illustration is a product advertisement for the Sesamee Automobile Switch Lock—a security device for cars. The cartoon scene depicts a woman in a car, with the caption warning that thieves target vehicles when owners leave keys inside. The ad promotes Sesamee's keyless locking system as a solution: owners set their own numeric combination, eliminating the vulnerability of physical keys. The remainder of the page contains product details, pricing ($12.00), ordering information via coupon, and images of various Sesamee lock models. This represents a straightforward early automotive safety product advertisement aimed at protecting cars from theft—a practical consumer concern, not political satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
18 she had to walk home because he lost the hey to his car!” SESAMEE dutomobile Switch Lock — The Modern Lock that Needs TT new Sesamee switch lock, a heaven-sent blessing to car owners, completely banishes all key worries and effectively baffles the most persistent of motor car thieves + Like all Sesamee locks, it operates without a key » A push with the thumb stops your motor and automatically locks the car + A simple flick of the wheels to your secret combination and you're on your way again! Thirty minutes sees a Sesamee snugly installed on your instru- ment board +» Then a minute or two to set your own secret combination + a phone + @ FREE PORTFOLIO ¢ + DESCRIBES COMPLETELY THE VARIOUS TYPES OF SESAMEE LOCKS NOW AVAIL- ABLE, A PEW OF WHICH ARE SHOWN BELOW, USE COUPON OR POSTAL CARD. No Key number, address, birth date (any number which for you alone has a special meaning) + and you've saved yourself weary hours of hectic key-hunting + More important, your car ceases to be easy prey to automobile thieves and joy-ride seekers + For, out of 10,000 possible combinations, only one * your secret number + will unlock the car* Don’t wait until you lose your key + or car: see your dealer today + If he hasn't his supply yet, send $12.00 for a Scsamee switch lock postpaid + Use the coupon * The Sesamee Company, Hartford, Conn. The Sesamex Comrany, HARtrorp, Conn, O Free portfolio. Sultcase loch Price $3.00 Brief-tase lack Price $2.75 Sesamee-equipped luggage,ofalltypes,may be obtained at leading luggage,mea's furnishing and department stores Please send postpaid the items checked: D Switch lock. Price, $12.00. (Enclosed check or money order.) Drawer tuk Price $3.00 Padlocks $4.50°$3.75-$75 If you cannot obtain at your favorite store the particalit Sesamee lock you desire write the Sesamee Co. a tlartiond comicbooks.com