Life — April 19, 1928 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

p; I ning, lay? if tied le to € to ease, tters and anks, truce they Look y and le to they ‘Yet with ed in well; r was some- d fin- | find Come, have unless roduc: Facts about Ethyl Gasoline > THY L GASOLINE veloped by General 3 Research to provide a more efficient focl for internal combustion engines. Itis formed by adding Ethyl brand of anti-knoek compound (“ETHY L” fuid) to selected motor gasoline in an amount suficient to utilize the higher compression created by carbon de- posits or advanced engine design. “ETHYL” fluid is « concentrated liquid containing tetracthy! lead which has the property of controlling the combustion rate of gasoline. It is # patented product. Only oil refining companies licensed to sell Ethy! Gasoline can mix“ ETHYL” Guid with their gaso- line. In every case the amount of “ETHYL” must be sufficient to meet a definite standard of “enti- hoock” quality rigidly controlled by the Ethyl Gasoline Corporation Ethy! Gasoline is colored red for identification. The color has nothing whatever to do with its performance. Intakes more than dye to make “anti- knock” gasoline, Ethyl Gasoline increases the per- formance of any automobile engine— whatever its compression—whatever the climate or other driving con- ditions, Ul your car is designed to operate on ordinary gasoline, the use of Ethy! Gasoline will: Eliminate “that knock” and power loss Mabe carbon deposits a source of extra power. For carbon increases compres sion and Ethyl Gasoline +1 the high compression fuel. Give a smoother and better pulling en- fine, particularly on hills and heavy roads. Reduce gear-shifting and increase ac celeration, thereby ft trafic driv- ing easier, Cut down vibration, thereby redecing engine wear and tear and depreciation. Save you the expense of carbon removal and other repairs caused by “ knocking” and carbon formation. Give more power per gallon for your fuel bills—and more mileage os compres- sion is increased by carbon deposits If your car is a high compression car, just remember that Ethy! Gaso- line made it possible and its use is necessary to obtain maximum per- formance. Ethyl! Gasolice is sotd only at pumps which display the “ETHYL” trademark shown above. Ethyl Gasoline +s -he yardstick by which other gasolines are measured. are riding with ETHYL T took seven years to de- velop Ethyl Gasoline— but it took only months for the motoring public to discover its advantages. Today more than a million car owners are riding with Ethyl. They are enjoying anew standard of engine performance —more power on hills and heavy roads, faster pick-up, reduced gear-shifting, a cooler, smoother motor under all driving conditions. And to the owners of the new high compression automobiles, Ethyl is giving a still bigger thrill. Follow the army of Ethyl users to the nearest Ethyl pump. It is identified by the trademark shown above. And the price of Ethyl Gasoline is simply the price of good gaso- line, plus the few extra pennies the “ETHYL” ingredient costs. Ethyl makes good gasoline better. ETHYL GASOLINE CORPORATION 25 Broadway, New York City ETHYL GASOLINE More than a million comicbooks.com