Life, 1928-04-19 · page 4 of 43
Life — April 19, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for the Douglass Lighter, emphasizing its automatic mechanism—you simply press a trigger to produce light without soiling hands or gloves. The ad highlights its precision engineering and sleek design, positioning it as a modern luxury item. The right side contains **"The Poet Turns Big Business Man,"** a humorous office dialogue. A character named J.C. complains to Miss Gepulp about an unorganized poetry submission system—an Ode to Spring got misfiled under "Rejection Slips" instead of being published. The joke satirizes the clash between poetic creativity and bureaucratic business efficiency, suggesting that creative work gets lost in corporate disorganization. It's light workplace humor rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You might as well have an aufomosic lighter The Sithouette Doug lass— thin as a modern watch | so much simpler just to press a trigger and get alight. So much neater —no soiling of hand or glove. The Douglass is automatic; precise in aftion; always dependable. Unique inthat. Silhouette Douglasses, moreover, are distin&ively thin—379 thousandths of an inch thin. Graceful as a modern watch, as the trickiest French compa&t. The better shops have Douglass Lighters. Silhouette models from $10 to $1000; Standard models at $5 and up. They also have Douglass Fluid in cans so convenient you'll never let your lighter go dry. The illuStration shows the beautiful gold Douglass order= ed for a Prince of the House of Savoy _— The Douglass windshield attach- ment for Silhouette or Standard models, $1. Here shown on triple plated silver Douglass priced at $10 The Poet Turns Big Busi. ness Man “Good morning, Miss Gepulp; | was held up this morning, What's on the calendar for to- day? --Oh, yes! An ode to Spring. If any one calls just say that I'm tied up for the present with an ode to Spring....Did I write an ode ty Spring last year, Miss Gepulp?.., Well, look it up under ‘S,’ please. I think you'll find it in ‘matters pending’ between ‘Souls Afire’ and ‘Starlight, Oh, Starlight.’. .. Thanks, .. Where are the shipping instrae tions, Miss Gepulp?...Well, they should have been attache Look up shipments to McGill’s Weekly and see if they’ve ever had our Ode to Spring.... They have, eh? Have they had our model L2, starting, Yet ah, that Spring should vanish with the dew’?...That was returned in good condition, was it?... Oh, well; they probably thought the meter was out of style. I'll send them some- thing with a 1928 nickel-plated fin- ish—very latest thing in Odes. “Look under ‘Rhymes’ and find me something to go with ‘Come, gentle Spring.’ ...We must have that in stock, Miss Gepulp, unles we've underestimated our produc tion for the calendar year... .Ob! Never mind! Bring me the ‘ing’ file for 1927; and, by the way, I couldn't find ‘Showers’ the other and finally it turned up under ‘Re- jection Slips’ in the Finished Busi- ness department....I know that, Miss Gepulp, but we must have more efficiency around this office.” IC. Why Mrs. O’Brien Hung Outa Sign, ‘‘Rooms—Men Only” O, Miss Coon is out.” “No, Gertie isn’t here now.” “No, Miss Haines isn’t in. this evening. I don’t know.” “No, Gertie’s out to-night.” “No, I couldn't tell you.” “No, I don’t know where she moved.” “No, Miss Coon isn't in yet.” “No, Miss Haines is out to-ni ‘o, I don’t know.” Sponsored by HARGRAFT, Wrigley Bldg., Chicago, Canadian distributor: A.W. W. Kyle Co., 3 St. Nicholas St., Montreal, Quebec LIFE; Publaed Wesky by Life Publishing Company, 898 Medion & N. ident; Langhorne Gibsoa, Secretary and Treasurer; RE. Sherwood, és Subscription, $5.00. Val. 9, No Nel 101058. Bat ap Sod Clas Marin dose 8c IaGh ae New Hone bow Otic, under act el March 3, 1870 Printed ia Usb. Eat'd bso! G2 Titer at ike Post Oe Dept. Cansise Copyright i008, Life Pb. Cor ln 0.8, Baglaad 2a and Briss Pomona James A. Sanaker. comicbooks.com