Life — April 19, 1928 — page 4: what you’re looking at

What you’re looking at

# Douglass Lighter Advertisement with Humorous Sidebar This page is primarily a **product advertisement** for the Douglass Lighter, emphasizing its automatic mechanism—you simply press a trigger to produce light without soiling hands or gloves. The ad highlights its precision engineering and sleek design, positioning it as a modern luxury item. The right side contains **"The Poet Turns Big Business Man,"** a humorous office dialogue. A character named J.C. complains to Miss Gepulp about an unorganized poetry submission system—an Ode to Spring got misfiled under "Rejection Slips" instead of being published. The joke satirizes the clash between poetic creativity and bureaucratic business efficiency, suggesting that creative work gets lost in corporate disorganization. It's light workplace humor rather than political commentary.