Life, 1928-04-19 · page 6 of 43
Life — April 19, 1928 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising**, not satire or editorial cartoon. It's a full-page advertisement for the Mimeograph machine, manufactured by the A.B. Dick Company of Chicago. The ad emphasizes the machine's speed and efficiency for business duplication. The oval photograph shows the mechanical device itself. The headline "SWIFT FLYING" uses speed metaphorically to describe the Mimeograph's rapid copying capability—producing "thousands of clean-cut duplicates in every hour." The text targets business managers by highlighting labor savings: no expert help needed, minimal preparation time, and quick production of letters, forms, and documents for mailing. This reflects early 20th-century business concerns about office efficiency and cost reduction. There is no political or social satire present—it's straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SWIFT FLYING It is not mere speed, but flying speed, that has made the Mimeograph a great duplicating device. Its abil- ity to produce, with faithful accuracy, thousands of clean-cut duplicates in every hour of the working day, has given it prominent place among the outstanding economizers of the age. By the simple writing, with typewriter or stylus, on a stencil sheet, letters, bulletins, forms, maps, charts or diagrams are ready for duplicat- ing. No expert help needed. No time lost in prepara- tion. A thousand letters ready for mailing within a few minutes. And privately printed. The excellent work, which the Mimeograph does smoothly, at flying speed, is an important matter we would stress to you. Send today for interesting booklet to the A. B. Dick Company, Chicago. MIMEOGRAPH comicbooks.com