Life, 1928-04-19 · page 3 of 43
Life — April 19, 1928 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a Lee Tire & Rubber Company advertisement from their Conshohocken, Pennsylvania factory. The ad depicts a leisurely automobile outing (showing what appears to be 1920s-era cars) to promote Lee tires. The text emphasizes how tire technology has improved: punctures were once common, but Lee's "Puncture-Proof Tires" with pneumatic construction resist nails, glass, and thorns. The advertisement contrasts past automotive challenges with present reliability, positioning Lee tires as enabling confident, comfortable driving. The tagline "Cost No More to Buy—Much Less to Run" emphasizes value proposition. There is no political commentary or satire present—this is straightforward consumer advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
I. wasn’t so many years ago that a successful 50 mile trip in a “horseless carriage” at 15 miles per hour was a great accomplishment. Even if the “sparkers” didn’t clog or the “mixer” didn’t get out of adjust- exacted its toll on the tires. Punctures ment, the glass and tach-strewn roa were so common that it was a pleasant surprise to go 50 miles without one. Mz. J. Ellwood Lee stopped those punctures with his Puncture-Proof Tizes, ‘They were, and atill are, the only pneumatic tires which laugh at nails, glass, thorns and cactus. The Flat Tread De Luxe, and the Lee Shoulderbilt Balloon are more modern strokes of pioneering genius. The most recent Lee contribution is a 6 Ply over-size heavy duty balloon tire, designed especial: for Fords, Chevrolets and Stars. Sturdy and big, it offers to owners of these new and old cars more than adequate tire equip- ment for, perhaps, the first time. With plant equipment equal to the best; with years of experience, and a determination to maintain the Lee prestige, we believe you can ride on any tire by Lee of Conshohocken, with a feeling of security and comfort, know- This new 6 Ply 30x4.50—21” Lee Shoul- ing that no dollar will buy greater economy — anywhere. derbilt is designed.to give both new and old Fords, Chevrolets and Stars a tire of ® LEE TIRE & RUBBER COMPANY vaparalleled service and dependability. Factories: Conshohocken, Pa. and Youngstown, Ohio COST NO MORE TO BUY ~ MUCH LESS TO RUN comicbooks.com