Life, 1928-04-19 · page 38 of 43
Life — April 19, 1928 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with two notable content elements: **Main Advertisement**: Old Briar Tobacco occupies the left third, promoting pipe tobacco with a romanticized image of a distinguished man. The pitch emphasizes quality, affordability, and leisure—selling pipe smoking as an accessible luxury for men. **Mrs. Pep's Diary** (continued from previous page): A society gossip column narrating upper-class domestic life. The excerpt describes social visits, dinner parties, and anecdotes about acquaintances—including an expensive accidental phone call from London and a husband's literary observations. The tone is satirically self-important and trivial, mocking the preoccupations of wealthy socialites. **"Canny" Joke**: A brief comedic exchange where a man admits he discourages dates at expensive restaurants by insulting women's weight beforehand—satirizing male cheapness and rudeness. The remaining space features product advertisements (Allen's Foot-Ease, Harris Tweed, Chalfonte-Haddon Hall) typical of 1920s magazine content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life TOBACCO “THE BEST PIPE SMOKE EVER MADE" Make a date with Old Briar Tobacco— fill in the coupon below Every day, from everywhere, men are sending us the message that Old Briar is bringing to them all of the genuine pleas- ure, comfort and contentment of pipe smoking. Let your own test confirm this. Light up your pipe filled with Old Briar Tobacco. Enjoy its solace and the cheer of its slow burning flavory leaf. Smoke it awhile. Then notice how cool and how extra smooth Old Briar Tobacco is. Only the highest quality to- baccos,entrusted toexpertswith years of scientific knowledge in the art of mellowing and blend- ing, could produce Old Briar Tobacco. And quantity produc- tion makes it possible at such a sensible price. Of All the Pleasures Man Enjoys Pipe Smoking Costs the Least In sizes at 25c, 50c,$1 and $2 United States Tobacco Company, Richmond, Va. Special Offer Teme xox sequatated with all of the genuine, pleasure of pipe smoking, we will send you on receipt Of this coupon a generous package of Old BriarTobacco. Send 10c—coin or stamps—for postage and mailing expense. Tear out and Mail this coupon with 10c coin or stamps—to Cuuvuveuvesecces United States Tobacco Co., Print Name. City and State- LP—+-19-28 SY Mrs. Pep’s Diary (Continued from page 14) country, and was so long about it that I did fear he had decided to make a better job of it by joining the Navy, but he had not, so finally out West- chester way, stopping at Mr. San- born’s house in New Rochelle to see his new Gainsborough, the portrait of Lady Mary Durand, very young and lovely, albeit I could not but thank God that I have not so much hair to arrange. Thence to call on this crony and that, being at some pains to drag Sam away from any place soever, and when in the thickest of the return traffic and out of a com- plete silence he did pipe up, “Do you love me?” I was certain that he had imbibed too freely, and said so, which amused him immoderately, and I was indeed astonished and grati- fied, in spite of his reassurances, to be set down at our door without mis- hap. The Bannings for dinner, and I did serve with the salad some of the fine old ham sent me the other day by my Aunty Sally, Sam boast- ing, with what I do know to be ac- tual misgivings, that it had been in the family for years, and in the con- versation which ensued I did add beaten biscuit to the list of things which I consider overrated. And Edith did tell how she telephoned her mother in London as a birthday present to the latter, and how neither say anything save, “Well, darling, how are you?” and giggle, and as the operator did not cut in with a warning, the charge was one hundred and thirty-five dollars, so that now E. wishes she had sent her parent a fur tippet, or something of similar reminiscent durability. Then playing at comparisons, and Sam vouchsafed that first looking into Chapman's Homer and first being confronted with a dish of plover’s eggs differed only in kind and not at all in degree, and after our guests had gone, he besought me to listen to the plot of a play he had suddenly could thought up, whereupon I put in a | tedious half-hour surreptitiously locking up the Scotch, and so, very weary, to bed. Baird Leonard. Canny OB: I don’t see how you can afford to take so many girls to those high-priced eating places. Jack: That's easy; I always ask each girl if she hasn’t been taking on weight, just before we go in. Soriokle Iloto the Shoes Foot-Bath Allen’s Foot=Ease The Antiseptic, Healing Powder to shake into your shoes Why will you suffer from corns, bunions or calluses, hot, tired, aching feet, when a little Allen's FooteEase in the shoes will stop the pain and give you rest and comfort? It takes the friction from the shoes And thereby saves its cost In t stockings, and your feet are always re: for the golf course, the dance or a long tramp. You simply forget all about your feet and the pain you have suffered, Used by the Army and Navy during the war, by golfers, tennis, football ‘and baseball players, stage dancers and all classes of people who must have comfortable feet to do their best. Try Allen's Foot-Ease and see how easy it makes your new or tight shoes, Sold at all Drug and Toilet Counters In a Pinch, use Allen's Foot-Ease For Free trial package, address ALLEN'S FOOT-EASE, Lo Roy, N. ¥. Cream of Scoter Homespuns, direct HARRIS TWEED :2**2ie0:3i lengths by post, $2.00 per yd. Samples free on stating shades desired." NEWALL, 277 Stornoway, Scotland “THE WORLD IS GOOD... THE PEOPLE ARE GOOD” Jack, I'm here. And I'm certainly glad ‘to be living. Got up this morn- ing with the sun, did five miles (five was the word) and came back to breakfast. Man, that breakfast! You never produced anything like that at camp, even in your best moments. They tell us we're to eat at the same table every day. That pleases Marg- aret; I rather like it myself, because it makes things seem more like home. . .. This whole place gives you a satisfied feeling. It’s our first time down, but they treat us like old friends. If I know anything, we'll be old friends—from now on. x . ~ We'd like to send you a booklet about Chalfonte-Haddon Hall. Will you write for a copy? HALFONTE- ADDON HALL ATLANTIC CITY American Plan Leeps aND Lippincott CoMPANY comicbooks.com