Life, 1928-04-19 · page 37 of 43
Life — April 19, 1928 — page 37: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**, but a full-page **advertisement** for the Davey Tree Expert Company, a tree care service founded by John Davey (1846-1923), credited as the inventor of "tree surgery." The page includes: - A photographic reproduction of a pastoral painting showing trees on Charles M. Schwab's estate - Detailed explanation of tree maintenance services (diagnosis, feeding, pest treatment, pruning, structural bracing) - A list of prominent clients: Herbert Hoover, Lee de Forest, Adolph Ochs, and institutions like Princeton Theological Seminary - Company contact information with branch offices nationwide The advertisement uses the prestige of wealthy and notable clients to market professional arboriculture services to estate owners. This represents early-20th-century commercialization of specialized tree care as a luxury service for the affluent.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
te y 1 ] t i Among prominent persons and in- titutions served by the Davey Tree Surgeons are the following: HON. HERBERT C. HOOVER DR. LEE DEFOREST ADOLPH OCHS REN BEACH PRINCETON THEOLOGICAL SEMINARY SEA VIEW GOLF CLUB EDISON EL ae UMIN. JOHN DAVEY 1846-1923 Father of Tree Surgery Reg. U.S. Pat. Office DAVEY TREE Reproduction from a painting made on the estate of Charles M. Schwab, Loretto, Pa., by Frank Swift Chase © The D. T. B. Co., toe. 140 What is Davey Tree Surgery service? What will Davey Tree Surgeons do for you? First of all, Davey Tree Surgeons diagnose each case to determine what is wrong, if anything. They are especially trained in the diagnosis of tree troubles. If a tree is starving, they feed it in the right way, with the right food elements, at the right time. If a tree is afflicted with any disease or insect enemies for which there is any known control they treat it with the right spray mixture, in the right way, at the right time, and give it such other atten- tion as conditions warrant. If a tree has dead limbs, or a dying top, or inter- fering branches, they prune it scientibcally and properly treat the wounds, and give it any other attention that its condition requires, such as appro- priate feeding. If a tree has a splitting crotch or is otherwise structurally weak, they brace it mechanically by proved Davey methods, to protect it against the tremendous force of the winds. Ifa tree has girdling roots that are slowly stran- gling it, they remove the cause and properly treat the wounds, and then feed it to build up its vitality. Ifa tree has decaying cavities that are slowly and rogressively destroying it, they treat it by proved Davey methods, unless it is too far gone to save. If any of the other numerous tree troubles are in evi- dence, they apply proper remedics as far as humanly possible. All of t gence and Cy Company and the ethics of their profession. They will please and satisfy you. Wire or write nearest office. is done with remarkable skill and 4tili- THE DAVEY TREE EXPERT CO,, Inc., 927 City Bank Bldg., Kent, Ohio Branchofices withtelgphones: New York, $01 Fifth Ave:, Phone Murray Ifill 1629: Boston, Statler Bid Hartford, Conm., 36 PeariSt Inuswrance Exchange Bldg. Rochester, Baltimore, Amers 2 ie Library Bides Louisville, Foad 2 Bites Kansas Cus Scarritt Bidg- y M ass, Stevenson Bide. Alb 110 Franklin St; Toronio.71 K: stom, jrvestmens Bide’; Char! 4 Bide: Toledo, igi at amphi, xchat 4 Rapids, Michigan drust Bide.: Chicago, y. Cc. First Notional | oak Bldg; Atle N 5 Bidg.: Columbus, 30 N. Wash; e Bide.: Indtanapotis, Fictcher Savings & Trus pol 1B Wesiminsier Bide: Minneapolis, Andras Bide; St.Louis, Arcode Send for local representative to examine your trees without cost or obligation SURGEONS Martin L. Davey. President and Generel Manaser comicbooks.com