Life — April 19, 1928 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Hollywood Pastimes (The Appointment at the Studio) | WANT to see Mr. Snaffe.”... “Whatja want to see him about?” _..“It’s a personal matter.’’... “Didja have an appointment with ja have an appointment with him for?”...""Eleven o’clock.”.. .““Well —uh, well—I'll call up his office. “What? you spell “What's the first “oot What M, William.”...Well, vh—well, I'M call up his office.” “I'll be ever so much obliged.”. “Hello, dearie. Gimme Mr. Baffle’s office. Hello. Mr. Baffle’s office? Say, there's a guy by the name of Johns down here says he’s got an appoint- ment with Mr. Baffle on a personal matter at eleven o’clock.”...“I beg your pardon. But I want to see Mr. Snaffic, not Mr. Baffle. And my name is Jones... .“Oh! You want to see Mr. Snaffle Yes, please.”... “Well, Mr. Snaffle’s on a vacation in Europe and won't be back until next October. Wanna leave your phone number an’ I'll tell his secretary to tell him to give you a ring when he gets back.” Robert Lord. Books Received The Racket. By Bartlett Cormack (Samuel French). Sally of Show Alley. By Homer King Gordon (Crowell). Mr. Battle Pays the Bills. By Mary Imlay Taylor (Crowell). High Thursday. By Roger Burlin- game (Scribners). Ol’ Man Adam and His Chillun. By Roark Bradford (Harpers). Shipwreck in Europe. By Josef Bard arpers), Asia Reborn. By Marguerite Har- rison (Harpers). , Alger. By Herbert R. Mayes (Macy- Mosius) A Portrait of the Artist as a Young Man. By James Joyce (Modern Li- brary) Conquistador. By larpers). Sam Houston. By (Cosmop litan). , othe Low-Down. By Charles G. shaw (F/olt), | The Republican Party. By Willi b Starr Myers (Century). ve By, Wiliam pte Democratic Party. By Frank oe (Century). eluge. By S. Fow i - Pts y Fowler Wright (Cos: Meet Mr. Mulliner. By P. G. Wod house (Doubleday, Doran). Beasts and Super-Beasts. By H. H. ‘unro (Viking Press). The Chronicles of Clovis. By H. H. nro (Viking Press), Philip Guedalla George Creel Life What's the verdict of your type of smoker? {( PRIZES What are you? «-.pack-an-hour smoker, or pack-a- month? «+e heavy Turkish or mild Virginia? ... tobacco-fan or nervous-habit? What do you think of Spud, the men- thol-cooled cigarette? . eae Is your first puff a moist-cool surprise? Does the coolness then taper off, re- solving into solid tobacco enjoyment? Does your throat get moister and smoother with each succeeding Spud «.-instead of dryer and raspier? eee Again, is Spud your tonic when you’ re all smoked out...your life-saver, when you come down with a cold? eee Never before have smokers been so intrigued with a cigarette. Never so many stand-patters trying a new idea. Never so many arguments as to what a cigarette is and does. And, with it all, Spud is topping the 20-cent sellers in section after section. eee Since Spud began its meteoric career a year ago, we have been hearing many echoes of the great Spud controversy. Now we want direct reports. Won’ tyou please write us your opinion? Tell us what kind of a smoker you are... how Spud fits in with your smoking likes and habits. Just write a letter of 300 words or less on *‘What I think of Spud Ciga- rettes’’. $4,000 cash prizes will be given for the best letters as follows: $1000 500 250 100 250 200 400 500 800 Ist Prize 2 2 6 2 ee 2nd Prize «2 1 1 ee 3rd Prize 2. we : 4th Prize . 2. ee Next 5 Prizes $50 each Next 10 Prizes 20 cach Next 40 Prizes 10 each Next 100 Prizes 5 each Next 400 Prizes 2each . 559 Prizes in all, totaling $4000 THE JUDGES: FREDERICK C. KENDALL, Editor of “Adver- tising & Selling”. JOHN LEE MAHIN, Vice-President, Railways Advertising Company. FLOYD W. PARSONS, Feature Writer, Editorial Director of several business papers and special writer for The Saturday Evening Post. CONTEST DETAILS 1—Write a letter of 300 words or less, describing what you think of Spud Cigarettes. 2—Use one side of paper only. Put name and address on man- uscript. 3—Address envelope to P. O. Box 2374, Lovisville, Kentucky. 4—Envelope must be post- marked before midnight June 30, 1928. S—No communications acknowledged. No manuscripts returned. 6—In case of ties, each tying contestant will be awarded the full amount of the prize tied for. 7—Contestants agree to accept decision of dges as final. 8—Employees of Axton-Fisher ‘obacco Company are not eligible. Street AXT ‘FISHER TOBACCO CO., Inc., Louisville, SPUD menthol -cooled CIGARETTES 20 for 20¢ Ky., Largest Independent Cigarette Manufacturer IF you do not now use Spud, you may have a sam- ple (free) by addressing the manufacturer. If Spud Cigarettes are not obtainable near you, and you wish a supply for yourself or your friends, send stamps, check or money order for single package of 20 (2c) oF tin of 100 ($1.00); please name dealer. FREE BOOKLET It givesentertainingly, the story of Spud Cigarettes ind what people have said about them. Use coupon. Axton-Fisher Tobacco Co., Inc., Louisville, Ky. PLuEass send free booklet, “Welcome, litle stranger" SPUD CIGARETTES, check belo © Package of 20 (Enclose 20¢: 1D Tin of 100 (Enclose $1.00) -_ comicbooks.com