Life, 1928-04-19 · page 2 of 43
Life — April 19, 1928 — page 2: what you’re looking at
What you’re looking at
This is **not a political cartoon or satire**—it's a straightforward advertisement for Hood Balloon Tires, manufactured by Hood Rubber Co. in Watertown, Massachusetts. The ad uses hyperbole common to 1920s marketing: a giant tire is shown towering over several small automobiles to emphasize the product's superior construction and value. The "Worth More...because they give More" headline promotes Hood tires as economical despite initial cost, citing features like "flat tread," four-wheel brakes, and reduced mileage wear. The bottom banner identifies Hood as "the symbol of world wide service in quality rubber products" and lists their product range: rubber footwear, canvas shoes, pneumatic tires, solid tires, and heels/soles. This appears to be from a 1928 magazine issue based on the text's reference to "1928 driving conditions."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Worth More... because they give More Speed ...smaller wheels... four wheel brakes. . . traffic signals ... faster get-a-way ... concrete roads... reduce the mileage and increase the cost of ordinary tires. Hood Balloon Tires—flat tread from the beginning—are built to meet 1928 driving conditions, at prices that make for real economy. Try a set. Made by Hood Rubber Co., Watertown, Mass. [_ [HEELS - SOLES - TILING] I] JBBER PRODUCTS comicbooks.com