Life — April 12, 1928 — page 5: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“It's noo use... -| yell never learn goff wi’ that bag o’ tricks” ir {In which the Pro tells " the Doctor a thing or two about golf clubs.} st 's Gal « HAT’S the matter with these clubs, Mac?’ “Mon dear, hav'nal told ye they're as ill-mated as a dog an’ a cat?" t these are supposed to be matched clubs!" Matched fer what? Color? Th’ only thin, that’s alike aboot ‘em is that they're aw’ dif- at!" Believe me, Mac, I paid a lot of money for them.” “Aye—an" yer payin’ me a lot o° money to teach ye somethin’ that’s well-nigh impossible wi’ that collection o” prima donnas.” “Why prima donnas?”* : "Because they each ree-quire different hand- lin’. How can I teach ye a per-r-fect goff swing when that bag-fu’ 0” nonsense ye call clubs each needs a different swing by itsel’?” “Say, couldn't I perfect a different swing for each of them?" “If ye can, or any other mon can, then I can winthe National Open playin’ wi’ ashinay stick.” 1, what's the answer? What'll [ do?’ “Do? Let me sell ye a set 0° Spaldin’ clubs. en ye'll have clubs that all have the same swingin’ weight.” “You mean that every club in a Spalding set sweighs the same?"* “I mean nothin’ o° the kind! I said swingin’ weight, which means they're matched so per- rfect fer balance, lie, pitch, weight, an’ feel— aye, even fer the’ tortion o° th’ shafts—that wi’ yer eyes closed, ye canna tell which club yer swingin’. “Docs that mean that I could perfect one swing and timing, and use it for all my irons?” “that’s exactly what it mean—an" ehat’s what the champions do. They play every shot in the same groove. It’s that unifor-t-mity that makes “em champions.”” “IsthataSpalding ron you've gotthere, Mac?” “leis!” “What's that spot marked on the club face?"* “The Sweet Spot—and a gr-t-and idea it is i You're still over my head, Mac. What's the Sweet Spot?” “ ‘Tis the one spot that'll gi’ ye the greatest distance an* make the shot feel sweetest.”* “Well—doesn’t every club have one?” “Aye—and not two of ‘em had it in the same place till Spaldin’ originated their method o° distributin® the metal which puts the Sweet Spot in exactly the same place on every club face. It's marked right on th’ steel, too. And mon, the steel in these Spaldin’ heads is simply wonderfu’."* “Good and hard, ch, Mac?" “Noo, noo! O'course it’s not har-r-d! There isn’t a goff star 0° prominence on cither side 0° the water that'ud gi’ bag-room to aclub wi’ a har-r-d steel head. These Spaldin’ heads are made of a verra_mar-r-velous mild steel, th’ same as the finest Scotch irons ha’ always beet “*Are these Spalding clubs as good as the im- ported Scotch clubs, Mac?"* “Ye think ye ha’ me there, don't ye? Let me tell ye—Spaldin’s club designer comes fra’ St. Andrews an’ ‘twas he that taught one 0° Scor- land's most famous club makers all he knows aboot th’ game! He's the master o" them aw’, is Bob White."* “Then come on over to the shopand pick me outasetrightnow.”* “I'm wi’ ye, mon—there’s hope fer ye after aw’. Two ways to buy them Take your choice—buy either the famous Spalding Registered clubs, which are sold in sets only, or build up a set, one or two clubs at a time, by getting the Kro-Flite Related Irons and Woods, which are sold individually. Kro-Flite Related Irons come in three weights, and are indexed by one (4), two ( 4 4), and three C4. £4) crows. The clubsineach group, or weight. are accurately related in pitch, lic, balance and AT THE LEFT is shown an average set of clubs. The dotted line connects the centers of balance. There is little relation between them. Your swing and timing for cach club would have to be a trifle different. AT THE RIGHT are six Spalding clubs. Note that they are so accurately related that a line drawn through the centers of balance parallels the tops of the shafts. The clubs all feel exactly alike. The swing and timing is the same for every one of them, feel. You can build up a perfectly related set of clubs—from driving-iron to mashie- niblick, simply by selecting clubs of the same index—whether you buy them all at once, or one club at a time. Kro-Flite Related Irons are $6.50 cach. The Spalding Registered Kro-Flite sets of woods and irons were the first matched sets ever offered to Golfers. Spalding originated and pat- ented the idea. These clubs are never sold indi- vidually. The set of six perfectly matched irons is $50. The Wood Set, consisting of twin driver and brassie, is $30. Spoon to match is $15. A complete record of every Registered club is kept by Spalding, so that exact duplication is pos- sible at any time. Should a Registered club be lost or broken, simply send your set number and club number to Spalding and an identical club can be made for you. Let your professional outfit you—cither one at a time with Kro-Flite Related Clubs, or all atonce with a Registered Kro-Flite Set. Spalding dealers also carry these clubs, and of course, all Spalding stores. x KRO-FLITE GOLF /; i} Registered Sets— Sold in sets only. CLUBS Related Clubs— Sold one ata time. Free Booklet: **Your Game Begins Before You Start to Play."’Get it! Address A. G. Spalding & Bros., 105 Nassau St., New York City. agi) © 193, A.G.8.&B. comicbooks.com