Life, 1928-04-12 · page 6 of 42
Life — April 12, 1928 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising and humor content** from Life magazine, not political satire. The top half features a **Beeman's Pepsin Gum advertisement**, claiming the product aids digestion. It references "Doctor Beeman" who originated the formula thirty years prior. Below is a **Life brand gum advertisement** with a humorous coupon-style layout, promoting "Pep and Ginger, by gum!" The right column contains **"How to Read Character by Listening at Keyholes,"** a satirical etiquette guide offering absurd "key numbers" for judging guests' character—essentially mocking pretentious social observation and gossip. The bottom section, "Down on the Farm," is a **rural humor column** describing spring farm work and tourist disruptions, written by Harry Epstein. The page reflects early 20th-century consumer culture and small-town American life, mixing advertisements with lighthearted social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
after a quick inwet/ Pepsin Gum aids digestion Originated by Doctor Beeman over thirty years ago, Beeman’s Pepsin Gum has been a popular favorite ever since for its fine quality and its dis- tinctive flavor. Chew Beeman’s after meals. It aids digestion. for a quick laugh ] e : YY Pep and Ginger, En, oN by gum! IN You can’t buy more happiness for so many persons for so little money 2 So Obey that Coupon Impulse How to Read Character by Listening at Keyholes IRECTIONS: Immedi- ately after leaving a party, creep back and hide behind the por- tiére. Group 1. Does your host say 1. Smith certainly is a wet smack. 2. If I never saw him again that would be soon enough. 8. What did you ask him for? Grovr 2. Does your hostess say 1. I didn’t ask him, you did 2. He is no friend of mine. 8. He is the only person | could get at the last minute. Group 3. Do the other guests say 1. His wife certainly has a sad face. . They say she married him for his money. 8. The best you can say for Smith is that he has never been in jail. Key Numper J. You are not a man's man, Key Number 2. You are not attrac- tive to women. Key Numaer 3. You are not a good mixer. Key Numper 12. You might try a bottle of Listerine. Key Noumper 13. You might try El- bert Hubbard's Scrap Bo Key Number 123. You might try shooting yourself. 2 E.G. Down on the Farm “WELL, from the looks o’ things 1 think we're goin’ to have an early spring, so that means us farm- ers had better be up an’ stirrin’. There's a lot 0’ work to be done on the farm this year. First of all, the hot-dog stand ‘pears kind o’ dingy an’ ought to git a coat o’ paint. Then the gas pump looks like it needs a lot | o’ overhaulin’, An’ the hired man tells me the garage roof leaks, so that's got to be tended to. Let me see what else—yep, there's them tourists’ rooms that have to be papered. An’ I ought to be makin’ a trip to town an’ orderin’ a mess 0’ popcorn an’ sody an’ things. Then again there's that plowin’ in the road to be done so that there'll be plenty o' stuck motorists to be pulled out when it rains. Yep, it looks like it’s gonna be a busy season. I ought to git started instead o’ sittin’ there listenin’ to the radio an’ readin’ this month's Vanity Fair.” Harry Epstein. \ comicbooks.com