Life — April 12, 1928 — page 4: what you’re looking at

What you’re looking at

# "Whisk Away That Morning After Look" This page is primarily a **Fougère Royale advertisement** for an after-shaving lotion marketed to men. The product promises to eliminate tired, haggard facial appearance through a "painless shave" combined with the lotion's restorative properties. The satirical angle appears mild: the ad copy humorously exaggerates the product's effects, claiming it will make users "look years younger" and provide a "zippy tingle" that counteracts fatigue lines. This reflects typical early-20th-century beauty advertising's grandiose claims. The right column contains unrelated satirical content—"The Movie Exhibitor to His Love" (a cynical poem about showbiz relationships) and office humor about corporate meetings—suggesting this is a miscellaneous editorial/advertising page rather than focused satire on a specific political or cultural target.