Life — April 12, 1928 — page 4: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Whisk away that morning after look Eau Vegetale, $1.25. Facial Soap, $0¢ Talcum, 30¢ ‘After-Shaving Lotion, 75¢ Shaving Stick, 75¢ Shaving Cream, 50¢ ATCH this new lotion chase away the “sleep lines”, the pasty sallow skin and tired, haggard, morning-after look that you get when you've slept too much—or not enough. No matter how much more dead than alive you feel, here's the way to perk right up in a minute —to look and feel as bright as a sunny morning —clean, fresh, made over. “Fougere Royale After Shaving Lotion” it is called. All you do is pat a few drops on your face after your shave. First you get a mild zippy tingle that brings the good red color to the surface— circulation that floats away fatigue lines, peps up sagging tissue, wakes up your. skin, Thea ecause it is styptic (stops bleeding) it quickly heals any little nicks and cuts. Most of all, though, it freshens and soothes the tired skin—puts life into it—gives it a cool, velvety smoothness that makes you actually look years younger. Preceded by the marvelous new palsless shave that you get with Fougere Royale Shaving Cream, the scientifically balanced non-caustic, non-irri- tating shaving cream, you can start every day feeling like a brand new man. Both products are mildly perfumed with Fougere Royale (Royal Fern), a wholesome outdoor fra- grance. Get them at your druggist’s today—or if you prefer, generous samples may be had for the coupon below. HOUBIGANT, Inc., Dept. LS : 539 West 45th Sureet, New York City You may send me without charge trial containers of Fougere Royale After-Shaving Lotion and Shaving Cream. The Movie Exhibitor to His Love OP this one, kid — say, listen, take this tip, z You sign me on, and you'll be packing jack Right in the old cash box—say, I'm a pip, A wow, a knockout; I'm a circuit crack— I'll make you—say, you advertise me right, You'll turn the guests away, our wedding night. / Your relativ laughs, I'll make 'em weep and tear their hair and cheer. Play it up big—don’t do the thing by halfs, You'll have the rabbi standing on his ear. You can’t go wrong — say, listen, with a pair Of loaded dice you're gambling—kid, I'm there! I'll hand ‘em belly- I know I'm good—I'll guarantee re- turns— Your old box-office record may be high, But when you count up what this baby earns For you in profits—kid, you'll lose an eye! The best buy .in the business — and that’s true! Come on, hon, do you book me? you do! Henry William Hanemann. “T { Wilot} Be Present” HE trustees’ meeting in the Ep- silon Sigma Tau Fraternity Club had been an emotional shambles. The grayed head of the Public Util- ities Magnate was bowed in sur- render; the portly rich Silk Im- porter, unable longer to think, writhed in anger and despair; the Great Corporation Lawyer, cloquent before the bar, was now overwhelmed and speechless; the Banking Colossus was blushing to think how much he had talked and how little good it had done; the Railroad President was exhausted from two solid hours of after-luncheon strife. It was therefore easy for the Great Advertising Man to have his They decided to send out post card invitations to the annual dinner, thereby saving $3.81. Arthur Lockwood. HE: And do you enjoy getting s divorce? Sue: Oh, it’s all right the first couple of times, but after that it’s just routine. LIFE: Published Weekly Life Publishing Company, 598 Madison Ave., New York, N.Y. Charles Dana Gibson, President; Subscription, $5.00, Vol. 91, No. 2371, April 12, 1928. Ent'd as 2od Class Matter, June 8, 1883, at New York Post Office, Mi Copyright 4 i jatter at the Post Office Dept., Canada. horne Gibson, and Treasurer; jer act of March 3, 1879. Printed in U.S. A. Ent'd as 20d Cas ight 1928, Life Pub. Co., ia U. 8., England and British Possessions. +R. E. Sherwood, Editor. comicbooks.com that fere the teat wi