Life, 1928-04-12 · page 39 of 42
Life — April 12, 1928 — page 39: what you’re looking at
What you’re looking at
This page mixes advertising with entertainment content typical of 1920s Life magazine. **Top left:** A travel advertisement for Norway's "Land of the Midnight Sun," promoting fjords and glaciers via comfortable steamers—targeting affluent American tourists. **Center:** A "Confidential Drama Guide" reviewing Broadway shows (Funny Face, Good News, Show Boat, etc.), reflecting the era's vibrant theater scene. **"What's the idea?"** section: An advertisement for Eveready flashlight batteries, using humorous scenarios (clothesline mishaps, fence-posts) to pitch reliability. **"The Critic Who Turned":** A satirical poem mocking theater critics. The joke: a music-and-drama critic writes a glowing review—but *praises* the audience's disruptive behavior (coughing, sneezing, late arrivals, usher interactions) instead of the actual performance. It's satire on pretentious criticism and audience rudeness during live performances. **Right side:** Advertisements for Decker's ham and bacon, emphasizing quality and mail-order availability.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Land of the Midnight Sun Here, in a land of unending daylight, you enjoy the awe- inspiring sights of the fjords, with their snow-capped peaks, torrential cascades, farms perched on perilous ledges, weird rock forma- tions, and Europe’s largest living glaciers —all acces- sible to you by safe motor roads, marvelous railways, and comfortable steamers. Request Booklet No. 63. We have nothing to sell— all our services are free. Railways Government Travel Burean 342 Madison Avenue, New York Misrurss or tue Hovse (to butler): Oh, Rogers, I shall not attend church to- day, Tell Jane to leave my card at the Rectory. Royal Magazine (London). What's theidea? Ir you have ever done a hou- dini with a clothes-line in the dark, or been knocked ga-ga by an unexpected fence-post, you'll get the idea—the flash- light idea. “Eveready”’ is a flashlight’s first name—is, was, and always has been. What makes an Eveready Flashlight such a great little detective of am- bushed mud-holes, missing steps and lost ways is its bat- teries. That’s right, they’re Eveready Batteries—good, enough to make any brand of flashlight burn brighter for a longer time. Get started with the fiash- light habit. It has turned many @n uncertain step in the right direction. Confidential Drama Guide (Continued from page 35) Funny Face. Alrin—With us this was love at first sight. Astaires at the top of their dancing form, and Victor Moore and Wiliam Kent to keep you laughing. Golden Dawn. Hammerstein's — Resounding Operetta. Good News. — Forty-Sixth St—Co-education with a singing and dancing accompaniment. Still 7 ‘season's pace-maker. Keep Shuflia:. | Daly's—Colored high-jinks. wah Wile and Lyle The Madcap. Cesino—With Mitzi as the high spot. Manhattan Mary. Apollo. Well, there's Ed Wynn—why not go and see it for yourselves? My Jolson's—The Blue and the Gray, aided by Stonewall Jackson and Barbara Prictchie, get together with a fine score and a real book. Rain or Shine. Cohan—Joe Cook at his best. Rosalie. New Amsterdam—Two acts and eleven scenes of Marilyn Miller and Jack Dona- hue. Add Gershwin music and settle down for a swell time. Show Boat. Ziegfeld—Extravaganza of carly Mississippi days with the troupers. Some fine harmony, including “Old Man River.” With Charles Winninger, Jules Bledsoe, Helen Morgan at Puck and White. janny Days. Imperial—"“A Kiss in a Taxi", wette to pretty good music. Take the Air. Woldorf—Relax—tlet yourself go! Will Mahoney will do the rest with some of the best clowning in town. The Three Musketeers. Lyric—Dumas’ rois- tering adventurers capture the town and set us all humming bits from Priml's grand musical setting. Mr. Ziegfeld’s ace of shows. Yours Truly. Century—Leon Errol finds this good enough for a return engagement. The Critic Who Turned A carmc who wrote about music and drama For a large metropolitan sheet, And turned out a survey of art's pano- rama Consistently bright and complete, Came back to his desk from a concert one night And took out his pencil and started to writes “A splendid performance was given By the crowd in the orchestra seats; Their coughing was clearer, Their sneezing sincerer, Their whispers were musical treats. The ones who came late (Which was all but a few) Did some work that was great As they crashed their way through. Their jiggles, And wiggles, And sniggles Were the best that the season has brought, And the various ushers, Attendants and shushers Were wholly outplayed and outfought. In spite of the loud interruptions From people who stood on the stage The audience rustled Its programs, and hustled To earn, without shirking, its wage. The janitor, too, whom I wish to com- mend, Made the pipes bang away from begin- ning to end.” Then the critic retired for a fortnight of rest, Feeling very much better, with this off his chest. —S. K., in Spokane Spokesman-Review. “That Old- Fashioned Flavor SNOW-WHITE damask. . . gleaming silver flowers of exquisite tints and odors. . plump crimson apples And, baked ham, golden-brown, clove-studded, fresh from the oven! Decker's 7own ZiusHam Produced only from young porkers raised in America’s famous corn belt, cured in the slow, painstaking way so vitally essential in the development of full flavor-richness— and then, for days and days, given a finish ing touch of lusciousness with real, green, hickory-wood smoking. DECKER'’S TOWN CLUB HAM pos- eesses a refinement of natural flavor and juiciness that fairly smacks of the country —the true, old-fashioned ham flavor so en- thusiastically appreciated and so seldom encountered. These wonderful hams are served in the exclusive Club, whose membership de- mands the best, in the finer hotel restau- fants where quality nor price is the con- sideration and are available to you by order- ing direct from us. (A few very fine retail stores sell it in the large cities.) The price is soc Ib. delivered, east of the Rockies— gsc Ib. west, and they weight from 14 Ibs. to 16 Ibs. awn Zius Bacon You make the finest ham and bacon that {ewer tasted. They have added to the joy of our break: festivities... You will be the source of our stead) Bly 80 long as breakfast is a function in our home wrote acustomer—an epicure, by the way—last week. There really isn’t much more to be said about our Bacon, is there? It is the sime slow, delicate cure and the same careful long smoking with real green hickory> wood that sets DECKERS TOWN CLUB ams apart. Jacos E. DECKER & SONS Creators of TOWN CLUB HAMS & BACON 4 City, out in lows v4 mA ar We will cheerfully aa refund your money Un ae wx eis SLoF" comicbooks.com