Life, 1928-04-12 · page 40 of 42
Life — April 12, 1928 — page 40: what you’re looking at
What you’re looking at
This page from *Life* magazine consists primarily of **advertisements and literary content** rather than political satire or editorial cartoons. The main elements are: 1. **Welch's Grape Juice ad** (left): A product advertisement encouraging radio listeners to drink grape juice during concerts—a common marketing tie-in with the emerging radio entertainment medium of the 1920s-30s. 2. **"Splendor" book review** (center): A rhymed review by Arthur Guiterman of a novel about Henry Becker, an ordinary Boston reporter who lives a quiet, moral life. The review praises the book for celebrating honest, humble people rather than sensational storytelling. 3. **"Dandruff" ad** (right): A patent medicine advertisement for "Liquid Arvon," claiming to cure dandruff. 4. **Miscellaneous humorous items**: A brief anecdote about a toddler forgetting why she was crying, and advertisements for canoes and other products. There are **no political cartoons or satirical commentary** visible on this page—it's a standard commercial and entertainment page from the magazine's interior.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Whi your re “listening in” Serve Welch's half and half with ginger ale. With your radio concert—a cool glass of Welch’s Grape Juice! It’s mighty refreshing. And it’s so good for you—as though you drank a glass of fresh grapes. Welch’s is the juice squeezed out of ripe, fresh grapes. All the health-building mineral salts, energy value, laxative prop- erties of the fresh fruit are held in this delicious juice. The delightful flavor of the ripe Concords is held in Welch’s too. Served straight or blended, Welch’s is always the very best grape juice, For a long drink, mix Welch’s half and half with ginger ale or charged water; or make a pitcher of the always-popular Welch Punch. Recipes are printed on every label. Free— How to make Popular Fruit Drinks, Send a postcard to The Welch Grape Juice Co., L-82, Westfield, N.Y. In Canada, St. Catharines, Ont. WELCH’S Once you've tasted Welch’s no other grape juice will do Rhymed Reviews Splendor By Ben Ames Williams. E. P. Dutton & Co, ERUSE the homely Iliad (Which might, perhaps, be some- what shorter) Of Henry Beeker, Boston lad, Who yearned to be a star reporter. He found his job, game, A good, clean fellow, never bril- liant, Who, gaining neither wealth nor fame, Was always splendidly resilient. he played the Because an accident befell, He met and married fairly early The girl who helped to make him well, His first and only sweetheart, True comrades they through thick and thin, For he was stanch and she was tender, And, let him fail or let him win, She knew his worth and moral splendor. And if at fifty he appears A failure, still the reader guesses That what he gave them through the years Will make his children great suc- cesses. For some, as Shirley clearly sees, Are getters, some are only givers; But who are finer folk than these— The helpful, steady, honest livers? In setting forth our hero's life, With ambling gait the story ranges Through fifty years of peace and strife, Political and social changes. And by a great and ample deal This well-told tale that never hurries Excels these yarns of sex-appeal And mawkish idlers’ fancy worries, Arthur Guiterman. Where She Left Off Many, three years old, was having an unhappy morning, fussing and crying without’ cause, To change her thoughts her mother said to her: “Mary, run to the window and see the big dog going by.” Mary watched the dog out of sight and then turned to her mother and said: “Mamma, what was it I was crying about?"—Chicago Tribune. DANDRUFF A Sure Way to End It There is one sure way that never fails to re. move dandruff completely, and that is todissolve it, Then you destroy it entirely. To do this, ply'a little Liquid Arvon at night before if; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandraf will be gone, and two or three more applications will completely dissolve and entirely destroy every single sign and trace of it, no matter how much dandruff you may have. You will find, too, that all itching of the scalp will stop instantly and your hair will be lustroas, glossy, silky and soft, and look and feel a hun- dred times better. You can get Liquid Arvon at any drug store, and a four ounce bottle is all you will need. ' This simple remedy has never been known to ail. Reasons Huenparps cach mort Along the highw Many are walking to reduc More are reduced to walking. —Boston Transcript. Wn There where the big fish strike Your favorite fly flicks for a second on the auiet water. «Twice three times you cas. + Then ‘whirtl ..."You've hooked a bi Quickly and easily, yout partner brings the “Old Town” around and holds it in position for, the battle. “Old Towns” respond instantly to every dip of the blade. Sturdy in construction and light fa weight too, When you go out where the big ones strike, be sure that you go in an “Oi Town.” Prices as low as $67. From dealer ot factory. ; New catalog gives prices and complete infor mation about sailing canoes, square-stern canoes, dinghies, etc, Also fast, seaworthy boats for Outboard Motors. Write for free copy tolay. Oro Town Canor Co., 1834 Middle Street, Old Town, Maine, Old Town Canoes Ss comicbooks.com