Life, 1928-04-12 · page 33 of 42
Life — April 12, 1928 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **cosmetics advertisement** for COTY brand compact powder and rouge products. The page appears in *Life* magazine, page 31. The decorative header features classical cherubs in an ornamental baroque style, purely decorative. The ad promotes a dual-compartment compact containing both powder and rouge, marketed as "double beauty in each." The advertisement emphasizes luxury details: the platinum-tone case, mirrors and puffs, and the option to have one's monogram engraved. It references **Charles Dana Gibson** (likely the famous illustrator of the "Gibson Girl") as creator of a "Rouge" instructional booklet on proper application. The product lists various shade combinations and notes that refills are available everywhere. This represents typical early-20th-century advertising strategy: linking cosmetics to elegance, personalization, and aesthetic authority through celebrity association.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
DOUBLE COMPFACTE CO Tl Y DOUBLE BEAUTY IN EACH Cmte — adorable! Sr one compartment, COTY Compact Powder, in the shades so Hlatlering to the mdivrdual. The other, COTY Rouges SO, lore ously enlivening. Both, with murrors and puffs tran exgut sile boxof platinum tore - smart ‘ bersonal touch 1 to have ones monogram engraved on the Lop. : : “ROUGE” SHADE COMBINATIONS how to use it for greatest beauly Blanc Compact Powder with Light Rouge —a booklet tllustrated by Rachel with Medium er Dark Nature! with Bright, Light, Medium er Dark CHARLES DANA GIBSON REFILLS COT Y¥ ine Both Rouge and Poudre Compacte 714 Gifth Heenue, Wew' Obsainable Everywhere no 55 MEGul College Are, Montreal comicbooks.com