Life, 1928-03-22 · page 27 of 34
Life — March 22, 1928 — page 27: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**, but rather a **straightforward advertisement** for Eastman Kodak's home movie camera system (Ciné-Kodak), appearing in Life magazine. The three photographs at the top show families with children—depicting everyday moments of childhood. The ad's pitch targets parents, emphasizing that children grow quickly and unpredictably ("Never the same from one day to another"). It urges readers to preserve fleeting childhood moments on film. The advertisement highlights the technical simplification Kodak achieved: no focusing needed, simple button operation, and Kodak-handled development. It promises that families can easily project films at home using the Kodascope projector. The lower section mentions WWI-era government war films available for rental—a contemporary reference suggesting this ad dates to the 1920s post-war period when such material was commercially distributed. Pricing ($140 for a complete outfit) positions the technology as increasingly accessible to middle-class families. This represents early consumer home-movie marketing, appealing to nostalgia and family sentiment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ocial rican char- g-or- the from bbon. od. at he's ks be- | Eva. others eckers, yok UP vant it gs ate Keep this PRICELESS RECORD of their Childbood Days .. in a Wonderful Movie that you make yourself Never the same from one day to another. Always changing .. . from babyhood to childhood, to adolescence . . . and then they're gone forever. It’s the one prob- lem every mother has to face. Ho’ fast they grow! yn’t let another day slip by without this priceless record of your Keep them forever just as they are today ... as they never will be again... ina wonderful movie that you make yourself. You photograph them in action! Run- ning... romping... laughing . . . living in their happy, carefree way. Today you can capture it all on a thin strip of film, to flash into light and live again in the quiet of your darkened poom. Every little motion is there. Every gesture... every smile... every flash of personality... you get each expression, to enjoy over and over again in a movie on your own silver screen. Just think of what this priceless film will mean to you... in three, in five, in ten years’ time. Home Movie-Making Simplified The hard work is done. The months and years of research have passed. Now, thanks to the effort of Eastman Scientists, Home Movies are as easy to make as the ordinary snap-shot. The camera is simplicity itself. No need to focus. No grinding crank. Just sight it either from waist height or eye level. Then press the button. A shutter whirls inside and the film slides quickly behind the lens. Instantly every action within the scene before you, every chang- ing sequence of light and shadow, every expression of individuality, is registered for all time on a thin strip of film. Easy to show in your own home Now comes the greatest thrill of all. When the films are taken, your work is done. We develop them for you at no extra cost, and return them ready to run on your own silver screen. You simply place them in a Kodascope Projector . . . a remarkably ingenious device for throwing the moving pictures you have made on the portable screen that comes with your Ciné-Kodak outfit. Just thread this projector and turn the switch. Then instantly . . . almost magically . . . your screen leaps into action. Home Movies have been simplified at last. Official United States Govern- ment movies of the World War are also available. War Cine- graphs—200 feet per reel—315 each. Special authentic war pic- ture, “America Goes Over”— 2,000 feet (an hour and a quarter show- ing), $150. In addition, feature films with famous stars may be rented from a Kodascope Library. To supplement your movie program, Kodak Cinegraphs, 100- and 200-foot reels covering a variety of subjects... comedy, drama, cartoons, travel... are available at your dealer’s. Price $7.50 per 100 feet, the reel becoming a per- manent part of your film library. Big production brings low prices Today, because of the vast production facilitiesofthe Eastman Kodak Company, acompleteoutfit, Ciné-Kodak, Kodascope Projector and Screen, may be had for as little as $140. CinéKodak weighs only 5 Ibs. Loads in daylight with amateur standard (16 m/m) CinéKodak safety film, in familiar yellow box. See the Ciné-Kodak display at your nearest Kodak dealer’s. Also clip coupon below for booklet. EASTMAN | epee CO, Dept. LF-3 Rochester, N. Please send - FREE and without obliga- tion, the booklet telling me how | can easly make my own movie Name... Address. comicbooks.com