Life, 1928-03-22 · page 28 of 34
Life — March 22, 1928 — page 28: what you’re looking at
What you’re looking at
This page contains two distinct elements: **The Cunard Advertisement** (left/center): Promotes the ocean liner *Aquitania* as a "mascot" for golfers competing in the British Open Championship. The ad references real golfers—Jock Hutchison (1921), Walter Hagen (1922), Jim Barnes (1925), and Bobby Jones (1926-27)—who all sailed on the *Aquitania* before winning. The humor suggests that sailing on this particular ship brings good luck, playing on superstition among wealthy sportsmen. It's essentially tongue-in-cheek advertising disguised as sports reportage. **Mrs. Pep's Diary** (right): A humorous domestic column describing the writer's mundane social life—attending dinners, reading books, complaining about travel delays. The tone is satirical upper-class chitchat, poking fun at affected leisure-class concerns. **The remaining advertisements** (Forhan's mouthwash, Old Town Canoes, Students Travel Club) are standard commercial content. The page is primarily **advertising-driven**, typical of Life magazine's business model of that era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A Cunarder And A Mascot!... If you are going over for the British Open Championship on May 7th, the AQUITANIA is the only ship... Winners of the British Open Champion- ship consider the AQUITANIA a mascot «+.» Jock Hutchison crossed on her in 1921... Walter Hagen in 1922... Jim Barnes in 1925..."“Bobby” Jones in 1926 and for his repeat victory in 1927 «++ What these men did on disembarking from the AQUITANIA is history. . . Is sailing on the AQUITANIA on April 18th psychic gravitation ... a sportsman’s hunch . . . or plain copycattishness . . . ? All three! Obviously, the only way to see the "Royal and ancient game” played this year at historic Sandwich, is to sail on the ship which is prime favorite with its best exponents... The AQUITANIA gives a magnificent performance which sportsmen are first to appreciate... She is swift and her form is excellent... She is a sporting means to a sporting end... In luxury ++. appointments... and service, she dresses’ the Atlantic... If you miss the ‘Golfer’s Luck’ you can sail on the BERENGARIA on April 25th «+. and you can keep yourself fit in the crack gymnasium and swimming pool as a compensation... CUNARD ® See Your Local Agent Life Mrs. Pep’s Diary (Continued from page 9) the evening in a book called “Meat,” by Wilbur Daniel Steele, about a child who was born with an excrescence on one side of its head which later developed into a horny surface which could be covered by his hair, and I shall not rest now until I can contrive to lay an in- quisitive hand on the forehead of one of Sam's cronies whose name I shall not set down here. February Awake betimes, longing 1 more than usual to be on 29th 4 boat bound for some balmy clime, being weary of letters from friends about turtle dinners served in gardens where there isn’t enough wind even to stir the candles, which is literally what Valina Griggs did write me from Nassau three or four days ago, the blasty day, in fact, on which the miserable dock officials would not let me aboard the outgoing Saturnia to bid farewell to Mary Lowe, Bill Fanshawe and Ethel Morgan, and had not Mary thought she had lost her trunk and been obliged to come ashore, I should never have been able to get to them the seven splendid detective stories which I had as- sembled. The day gone in collect- ing the tag ends of the month, and then Bob and Edith Banning for din- ner, during the course of which Bob did remark that I was the most nat- ural person that ever he saw in his life, whereto Sam quoth, “Yes, in- deed. And what a lot of different natures she has!" And I could think of nought but to call him a big cas- sowary, my pet epithet which I did glean from the writings of Frank Sullivan, but later I did manage to confide publicly to him that I should never in the world have married him had I not been afraid to be alone at night. Late in the evening to a place where good draught beer is the feature, and I did overhear one of the patrons say, “When my mother goes to a restaurant without her glasses she always orders a veal cut- let." So home and to bed, reading “Under the Greenwood Tree,” and minded by Dick's going nutting that I must order some filberts and Brazil nuts on the morrow, for we have had none so far this winter. Baird Leonard. Leeding 192855 yaent TOUrs. eS ouriat cabin Sa tied UN arsrne™™ Miia ameature. C HEER UP! You needn't feel so down-in-the-mouth ORNING, noon and night... whenever disagreeable after-taste bothers you; whenever your throat gets raw and sore, gargle with Forhan’s An- tiseptic Refreshant. Use it straight. This wonderful antiseptic mouthwash ends all mouthwash confusion. Easily and quickly it removes the causes of bad taste and bad breath and at the same time soothes the throat, protect- ing it from disease-breeding germs. From your druggist get this new antiseptic mouth- wash which is safe, power- ful, effective, persistent and is without a telltale odor. Two sizes, 35¢ and 60c. FORHAN COMPANY New York ANTISEPTIC REFRESHANT FOR MOUTH, BREATH AND TASTEHYGIENB eee When white water roars a challenge Wun the rapids swirl and leap about you; when the swift current carries you on at ress train then you'll be most atelul for the perfect balance of your “OW Towa “Old Towns” are patterned after actual Indiaa models, Famous for their steadiness and dusa- bility.” Light in weight too. Priced as low a $69; From dealer or factory ‘New catalog gives complete information about all Woods t be soap sails | oor) square-stern canoes, dinghies, et ‘planes, Baby Buss Bydreplanca, ete, Write ta ee copy today. Oro Town Caxoz Co., Middle Street, Od Town, Maine, “Old Town Canoes eudden Lbaet dite AC) tudents IFS naw 1840 -£1CHTY. EIGHT-YEARS-OF SERVICE: 1928 ‘a _*& 552 ee comicbooks.com