Life, 1928-02-16 · page 3 of 38
Life — February 16, 1928 — page 3: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not satirical content. It promotes Elco motor boats, specifically the 1928 fleet models (Twenty-Six, Thirty-Four, Thirty-Eight, Forty-Two, and Fifty). The ad targets leisure cruising enthusiasts, emphasizing luxury, comfort, and dependability. Key selling points include one-man operation capability, spacious accommodations for six passengers, low operating costs, and 36 years of manufacturing experience. The main image shows a sleek motorboat cutting through waves. A smaller photograph displays Port Elco, a showroom at 247 Park Avenue in New York City where customers could inspect boats. There is **no political satire or social commentary** on this page—it's a straightforward commercial promoting recreational boating as an accessible leisure activity for affluent 1928 Americans.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ee oo The Elco Works .. Ow, cruising enthusiasts will have a new thrill THE ELCO 1928 FLEET The Twenty-Six The Thirty-Four $2,975 $5,950 we till you see the Elco Thirty-Eight —a new Elco model—a triumph of grace and speed and sturdy dependability. Luxuriously furnished, generously equipped, the Elco Thirty-Eight is designed for one- man operation, yet has ample accommoda- tions fora party ofsix. Itisadoublecabin boat, thus assuring greater comfort and privacy. It is easy to own the Elco Thirty-Eight or any other unit in the 1928 Elco fleet. Elco’s system of standardized pro- duction keeps Elco prices down to a minimum. Liberal terms of purchase will readily be arranged and The Thirty-Eight 5. The Forty-Teoo + $10,750 + $15,500 upkeep costs will be found surprisingly low. For a real trip, far away from dusty roads and crowded highways, there is nothing like an Elco. More than 36 years’ experience in building fine motor cruisers goes into every model. Graceful, roomy, dependable, secure, the Elco is indeed a floating home. You can see the Elco Thirty-Eight and other Elco models at Port Elco, 247 Park Avenue. Pay Mus a visit—inspect every inch of every boat — let us explain Elco’s superiority to you. If it is not convenient for you to call just at present, write us for Catalog L Port Eleo Park Avenue, at 46th St., New York MOTOR BOATS ——_——S ar 1928. Ent'd as 2ed Class Matter Oe - PORT ELCO (Permanent Exhibit) 247 Park Avenue, at 46th Street, New York City 883, at New York Post June 8, 1! Copyright 1928, Life Pub. Co,, ia U.S, England aad British Possessions, comicbooks.com