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Life, 1928-02-16 · page 4 of 38

Life — February 16, 1928 — page 4: what you’re looking at

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Life — February 16, 1928 — page 4: Life, 1928-02-16

What you’re looking at

This page is primarily **advertising**, not political satire. The dominant content is a large advertisement for "Fougère Royale" (Royal Fern) After-Shaving Lotion, featuring a bottle surrounded by men's faces. The right column contains three unrelated comic anecdotes: - **"If"**: A humorous poem about achieving success in business/entertainment through appearance and demeanor - **"First Aid"**: A brief joke about a sandwich maker getting water - **"Surprising Result"**: A short comedic dialogue about a girl sending a boyfriend an inscribed photo These are typical **Life magazine humor pieces** — light social comedy with no deeper political meaning. The satire is gentle and domestic, poking fun at modern manners, salespeople, and romantic misunderstandings rather than addressing serious issues.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

No, MATTER how excellent your shave may be—no matter how pains- taking and thorough your after-shave washings and rinsings, there is nothing that seems so thoroughly invigorating and refreshing as the skilful massage of an expert barber. Now, however, you may get precisely the same effect in a few seconds’ time—at home—and do it yourself! Simply apply a few drops of Houbigant’s Fougere Royale Lotion after shaving. The effect is instant—and delightful. Due to its styptic qualities, it instantly stops Fai are Pure Your UGCrE hed aod Ve Peper, ae AfigrSbaving Lotion, 73¢ ‘Shaving Cream, 3 Shavin Hage ae bay Vege mali. $1.25 facial Soap, 30¢ face feels cool, refreshed, comfortable— yet strangely alive. And the clean, stimu- lating, well-groomed freshness seems to extend to your whole body. But Fougere Royale is more than a cleans- ing refreshant. It is a mild astrlagent. Chases away fatigue lines, small wrinkles, sagging tissue, and gives you the keen youthful look of an athlete. Try this remarkable lotion—and with it Fougere Royale Shaving he non-caustic, non irritating, perfectly pelanced shaving cream that eliminates all smarting and after-shaving burns. Both are mildly perfumed Fougere Royale (Royal Fern)—a pleasing, wholesome fragrance ne gests the great outdoors. A peace imple of each if you mail the coupon HOUBIGANT, Inc., Dept. L3 339 West 45th Street, New York City You may send me without charge trial con- tainers of Fougere Royale After-Shaving ion and Shaving Cream. sorf”’ (With Pretty Insincere Apologies) IF you can look like forty million dollars, And draw a “Thank you, sir” from Henry Ford; If you've the face for ads of Arrow Collars, You're certain, son, to reap your just reward. If you've a build like Hercules or Samson; If you resemble some one from “Who's Whose,” You do not need to care a single damn, son, For your career is open if you choose. If you can cow a man when you address him; If you've the manners Prince of Wales; If you've the tact of our late King (God bless him!), Why, do not give a hoot about details. In short, if you can stand a close in- spection, And pass one hundred—not a fraction less; of the If you have reached true masculine perfection, You're certain, son, to be a great success. Dame Fortune real ability espouses, And you will find (this is no idle gush) That managers of all the movie houses Will pay you twenty-five a week to ush. Tip Bliss. First Aid HE sandwich maker ran for a glass of water. The blonde cigar clerk got one, too. The saleslady left her candy counter and called for the same. The demonstrator of thirty-nine cent fountain pens cried, “Give mes glass of water!” The soda shaker drew another and joined the crowd avound a prostrate form. An accident victim had been car ried to the nearest drug store. Bill Sykes. Surprising Result ILLIS: I sent my girl a val- entine inscribed, “From Your Only Love.” Gituis: Did she get excited over it? Wits: She sure did. She called up a dozen different fellows to out who sent it. comicbooks.com