Life, 1928-02-16 · page 2 of 38
Life — February 16, 1928 — page 2: what you’re looking at
What you’re looking at
This page contains two distinct advertisements rather than political cartoons. **Left side:** An advertisement for "A Breath of the Northlands in Tuesday Nights Music," promoting the Seiberling Singers' radio program featuring French-Canadian songs and classical music selections. **Right side:** An advertisement for Seiberling All-Treads tires. The copy uses a framing device about fireside conversations—when people discuss skiing and outdoor sports, the talk turns to tires and travel. The ad claims that experienced travelers mention Seiberling All-Treads because they perform reliably "Whatever the Weather—Whatever the Road." Both advertisements use the Seiberling company name and branding. The tire ad emphasizes product durability through testimonial-style marketing, a common advertising approach of this era. Neither contains political satire or social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
cA BREATH of the Northlands in Tuesday Nights Music The Seiberling Singers, with their male chorus, their soloists, their orchestra and their organ, form a combination new to radio. Listen for their Tuesday evening program at 8 p. m. (Eastern Standard Time) through WEAF and twenty-six associated stations. On Tuesday night there will be two French-Canadian songs, an exquisite fairy tale of the snow-mountains “Kikimora,” told in mu py Liadow; also unhackneyed numbers by Grieg, Bullard and others. But all of the music isn’t of colder climes; listen for “The Hand-Organ Man” and a little Italian overture. Whenever the talk turns to ‘Tires When skis glide over the hard- packed snow — when a brilliant, graceful figure flashes through the air and breathless watchers tingle with excitement, the talk is of sport and of the great out- doors. But when logs crackle and flame in the great fireplace and its warmth pervades the room, the talk will turn to many things: to travel, to roads, to cars—per- haps to tires. And those who have traveled many roads in many weathers will probably mention Seiberling All-Treads. And if you have seen these tires or used them you will know the reason why. SEIBERLING ALL-TREADS Whatever the Weather — Whatever the Road Sand, mud or snow —they're all the same to a Seiberling All-Tread. re’a_a tire to whose one-piece tread and added sturdy side-bare for extra d protection. berling All-Tread is built under the direction of F. A. Seiberling, who brought to it the knowledge and skill acquired in the design- ing dnd manufacturing of over fifty million tires. Never before has a tire met with 0 great a success in so short a time. Yet, not content with what had already been achieved, by twenty Seiberling know: THE SEIBERLING RUBBER COMPANY, AKRON, O10 In Canada: Seiberling Rubber Company of Canada, Ltd., Toronto comicbooks.com