Life, 1928-01-26 · page 4 of 34
Life — January 26, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising copy**, not editorial satire. It promotes the Mimeograph machine—a document reproduction device—manufactured by the A. B. Dick Company of Chicago. The ad uses enthusiastic language ("AFANFARE!") to tout the mimeograph as an economical business tool that reduces printing costs. It emphasizes the device's speed and low operational expense, claiming it produces "thousands of well printed forms, letters, bulletins, maps, etc., quickly, easily, cheaply." The decorative oval photograph at top shows the mimeograph equipment itself. The ad lists the company's branch offices across major American cities and mentions mimeograph dealers are available nationwide. This reflects early-20th-century business culture, when mimeography represented cutting-edge, affordable office technology.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
4 = is A FANFARE! We have never said half enough about this simple device as an agent in economy. A mighty saver of cash! Its ability to reduce expenses has made it an T absolutely necessary factor in thousands and thou- ||| ‘ sands of businesses and schools. Economy! We |\| br cannot herald that word too lustily to the modern |\\ | wi world. The Mimeograph does its important work at an almost negligible expense, requires no trained operator, _|\| ele and turns out daily thousands of well printed forms, let- ters, bulletins, maps, etc., quickly, easily, cheaply. Get || particulars from A. B. Dick Company, Chicago, or from \ “ OUR BRANCHES IN THE FOLLOWING CITIES New York, Chicago, Boston, Philadelphia, Washington, Pittsburgh, |\\\\ Sal Cincinnati, Indianapolis, Detroit, Milwaukee, Minneapolis, \| yop St. Louis and Kansas City. Mimeograph dealers in all the cities. nh MIMEOGRAPH\ |: comicbooks.com