Life, 1928-01-26 · page 3 of 34
Life — January 26, 1928 — page 3: what you’re looking at
What you’re looking at
This is a **TIME Magazine subscription advertisement** disguised as political satire (circa 1928, based on the "1928" voting reference). The page features four historical figures—Theodore Roosevelt, William Tecumseh Sherman, Patrick Henry, and Frederick the Great—each paired with famous quotes about action, liberty, or warfare. The satire suggests these great men would endorse TIME Magazine as essential reading for informed citizens. The bottom section mocks other publications, claiming TIME is the "only Newsmagazine in the world" and boasts 82% subscriber retention. The joke is that TIME presents itself as indispensable for intelligent people—implying that not reading it would be un-American or foolish. The advertisement encourages readers to request a free copy by completing the form provided.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
MARK WITH AN X Your Agreement or Disagreement with the Following Statements: You know something about what's going on in the world. You'd like to know more. YesQ) NoO) YesQ No) You are too active to read news- papers all day long. Your local newspaper is quite local. The old-fashioned current-events magazines bore you. YesO No) Tusopore Roosevett said: “Bully!” So do subscribers to Time. In fact, you do not now read regularly and with enthusiasm any current-events magazine. You like swift-moving language. You know enough to distinguish easily between Dr. Samuel John- son, Hiram Johnson, Little Bill Johnson and the firm of John- son & Johnson. You intend to vote in 1928+. Your income is (or will be) in excess of $5,000 per year. O not send us the answers. If you marked Yes against at least 8 of the above 10 statements, ask for a FREE copy of Timez. Why? Because you will almost certainly enjoy it. Patrick Henry said: “Give me Liberty or give me Death.” Modern Americans ask for Time. Tie, a brief, highly organized, brilliantly written narrative of all sig- nificant happenings, is read from cover to cover by 82% of its subscribers. To understand why that is so, read a copy. You won’t know what you're getting till you get it. Tue looks like a maga- zine, but isn’t: It is a Newsmagazine, the only Newsmagazine in the world. Never mind how many newspapers or magazines you now read or think you read. Never mind how you now pick up information. Never mind how busy you are, how lazy,—as long as you aren’t stupid, you will get what you want in Time. Get the current issue FREE. Otiver Twist demanded more. The Beadle was vexed. Time* is vexed with no such de- mands. Time is complete. \‘In which the news is untwisted. Wituiam TecumMseH SHERMAN said: “War is Hell!” Time, too, is terse. Freperick THe Great said: “An army fights on its stomach.” Time readers can fight on their facts. \ eS Tine, Inc. 25 W. 45th St., New York, N.Y. Sirs: I say: ‘Send meacopy, free”’ Street and No. LIFE: Published Wi Life Pub. Co., 598 Madison Ofice, under act of 2 Tas. Pest 3, 1879, Printed in U.S.A. $5.00. Vol. 91, No. 2360. Jan. 26, 1928. Ent’ 2 Office Dept, Canada. Copyright 1928, Life Pub. Co,, in U. 8. England and British Possessions, as 2nd Class Matter, June 8, 1883, at New York Post comicbooks.com