Life, 1928-01-26 · page 2 of 34
Life — January 26, 1928 — page 2: what you’re looking at
What you’re looking at
This is primarily a **tire advertisement**, not political satire. The page promotes Lee Tires of Conshohocken, Pennsylvania as a New Year's resolution. The cartoon depicts a tire shop scene where customers examine tires while a mechanic works on a vehicle. The illustration humorously shows the everyday inconvenience of tire maintenance—a relatable scenario for 1920s car owners. The advertisement's message is straightforward: resolve to buy quality Lee brand tires for safety and reliability rather than cheaper alternatives. It emphasizes that tire quality depends on the manufacturer's reputation, not appearance or low price. The tagline "Cost No More to Buy—Much Less to Run" promises value, while specific tire types (Lee Balloon, Puncture Proof, DeLuxe Flat Tread, Shoulderbilt) are marketed for different vehicle needs. This reflects the early automotive era when tire reliability was a genuine consumer concern.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
| START THE YEAR RIGHT ON TIRES BY | aT aka i — | 4 | | l LEE Goss ] 0 COST NO Mose TO BUY MUCH LESS 10 RON a ave Joss. \ORT New year’s resolutions are fine—if you keep them. But here’s a good one, and you'll actually want to keep it. Resolved: From today on, for me,none but tires by Lee of Conshohocken. Your safety in buying tires is not in the appearance or the price, but in the maker’s name. You can’t tell a good tire by its looks or its price. Lee of Conshohocken puts the name LEE on all of its tires; we’re proud to have you know we make them. Look at Leeland, our secondary line complete in popular balloon and high pressure sizes; Lee Balloon, a fine four-ply creation; Puncture Proof, that jaughs at glass or nails; DeLuxe Flat Tread, the leader in high pressure tires; or Lee Shoulderbilt, the heavy duty masterpiece. The LEE name is a sign that every dollar in the price comes back to you with interest, in service. We'd rather make them better than the price, than price them better than they are. For even the small cars—Ford, Chevrolet, Star, Whippet—where com- petition has made prices so low that quality is often forgotten, Lee Tires are the answer. Get acquainted with good tires. Our suggestion for a New Year's resolution may seem to you a little immodest. When you adopt it and keep it, you'll see that it isn’t. Lee Tire & Rubber Company, Conshohocken, Pa. Shoulderbilt Compared to other makes of heavy duty Balloon: you will find the Shoulderbilt bigger, oftentimes heavier. They are over over: greater service to you must be obvious. COST NO MORE TO BUY ~ MUCH LESS TO RUN comicbooks.com