Life — January 26, 1928 — page 2: what you’re looking at

What you’re looking at

# Lee Tire Advertisement Analysis This is primarily a **tire advertisement**, not political satire. The page promotes Lee Tires of Conshohocken, Pennsylvania as a New Year's resolution. The cartoon depicts a tire shop scene where customers examine tires while a mechanic works on a vehicle. The illustration humorously shows the everyday inconvenience of tire maintenance—a relatable scenario for 1920s car owners. The advertisement's message is straightforward: resolve to buy quality Lee brand tires for safety and reliability rather than cheaper alternatives. It emphasizes that tire quality depends on the manufacturer's reputation, not appearance or low price. The tagline "Cost No More to Buy—Much Less to Run" promises value, while specific tire types (Lee Balloon, Puncture Proof, DeLuxe Flat Tread, Shoulderbilt) are marketed for different vehicle needs. This reflects the early automotive era when tire reliability was a genuine consumer concern.