Life, 1928-01-19 · page 4 of 38
Life — January 19, 1928 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The main content features a grooming product advertisement for Fougère Royale after-shaving lotion. The large photograph shows a man's face promoting "10 seconds to remove that 'morning after' mask of weariness"—referring to looking tired upon waking, not anything political. The right column contains lighter lifestyle content: "More Data on the Average Man" (humorous observations about an ordinary person's habits), "Against Time" (a brief comedic dialogue), and a travel advertisement for The Roosevelt hotel in New Orleans. This is a typical 1920s-30s Life magazine page mixing consumer goods advertising with gentle humor and tourism promotions—entertainment for middle-class readers rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
3 10 seconds :-: 0 remove that ‘morning after’ mask of weariness E’S a simple way to enjoy all the exhilarating, retreshing effect of a massage every morning—a way to banish that terrible, tired, “‘morn- ing-after” look. Merely apply a few drops of Fougére Royale After-Shaving Lotion after your morning shave. Your face tingles a moment—then feels cool, smooth and wonderfully refreshed. More than a refreshant, however, Fougére Royale isa genuine skin tonic. Smooths away small wrinkles, peps up sagging face muscles and puts le _ Roy4 Shaving Cream, 50¢ Shaving Stick, 75¢ Talcum, $0¢ Eau Vegetable, $1.23 Facial Soap, 30€ healthy blood and color in your face. Regularly used, it has a genuine re- juvenating effect on your skin. Try this remarkable new skin lotion after shaving and if you wish to start the day really right, shave with Foue gere Royale Shaving Cream, the non- caustic, non-irritating, perfectly bal- anced shaving cream that makes pos- sible the smoothest, most comfortable shave you ever had. Both lotion and cream are mildly perfumed with the odeur of Fougere Royale (Royal Fern) —a pleasing, wholesome outdoor fragrance. Generous samples may be had if you send the coupon below. HOUBIGANT, Inc., Dept. L-2 539 West 43th Street, New York City You may send me without charge trial con- tainers of Fougere Royale After-Shaving Lo- tion and Shaving Cream. More Data on the Average Man E was thrilled when Linden bergh came to town in his areo- plane. In the winter-time he puts alcohol in his raddiator. Now and then the even tenor of his days is enlivened by a funny in- stance. He thinks that Congress ought to do something about Probition with all these vilations going on. Now and then he likes to surprise the wife with a box of cocoanut car- mels and the kiddies with some lick- rish sticks. His latest baby takes after his | wife, who is light-complected, too, On warm days he drops in at the drugstore and gets a glass of sass- prella. He thinks that Charlie Chaplin is great when it comes to pantomine. As soon as night comes he turns on the electric. At the vaudeville show he likes to sce a performer who has versitality, All those long-haired radicals give him a pain with their habit of call- ing everybody a bourgeoisie. He is glad to see that there is an honest mare down at the City Hall. Tup. Against Time SHE: Hurry up and kiss me before \? Mother gets here. He: Would she object? Sue: Not at all—only I want to tell her everything's settled and we're engaged. ND New Orleans is not far away! Balmy weather is here without reservations but we suggest you wire or write The Roosevelt for bani Thoroughbred racing; golf, unting, fishing, tennis, horseback riding—all these and other sports await you here. And you'll find those who enjoy the same things as you do staying at The Roosevelt. eve log me cru mo bou roo ing eve ori you stn comicbooks.com