Life, 1928-01-19 · page 5 of 38
Life — January 19, 1928 — page 5: what you’re looking at
What you’re looking at
This page is primarily **advertising rather than satire or editorial content**. It's a full-page advertisement for Elco motor boats, promoting their 1928 fleet. The ad features: - A photograph of an Elco boat on the water - Marketing copy emphasizing the boats' speed, beauty, and comfort - An invitation to view 1928 Elco models at the Motor Boat Show at Grand Central Palace, New York (January 20-28) - Company branding and contact information There is **no political cartoon or satirical content** on this page. The decorative ship's wheel illustration is merely ornamental. This represents typical 1920s luxury goods advertising targeting affluent consumers interested in recreational boating during the pre-Depression prosperity era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
L 1 Le cA new Klco fleet LCO boats for 1928 are faster, stauncher, more beautiful than ever before. A glance at the new cata- log will show you how added refine- ments of design have made Elco cruisers even more roomy, more com- modious. In an Elco you are never bound by the four walls of a hotel room—you have a floating home tak- ing you safely and comfortably wher- ever you wish to go. Without trouble or inconvenience, the new Elco carries you far away from dusty roads and struggling traffic. It is easy to own an Elco—stand- ardized construction has lowered costs and liberal purchasing terms may al- ways be arranged. Be sure to write for our new catalog—a fully illus- trated descriptive booklet. Here are deck-plans, blue-prints and detailed descriptions of every Elco feature. The new Elco Catalog L should be in every yachtsman’s hands. Your copy is ready—write for it today. The Elco Works... PORT ELCO (Permanent Exhibit) 247 Park The new Elco models will be on dis- play at the Motor Boat Show, January 20-28, Grand Central Palace. Visit « see the Elco exhibit. Sor the New Year The Elco 1928 Fleet—finer than ever before See 1928 Elco Models at th) MOTOR BOAT SHOW Grand Central Palace, New York January 20-28 MOTOR BOATS a an Avenue, at 46th Street, New York City comicbooks.com