Life — January 19, 1928 — page 3: what you’re looking at

What you’re looking at

# Analysis This is primarily a **tourism advertisement**, not political satire. The Cuban National Tourist Commission is promoting Havana as a vacation destination to American readers in 1928. The page emphasizes Havana's appeal: wealthy sophistication, modern amenities (hotels, theaters, casinos), and sporting activities (golf, polo, jai-alai). It highlights the contrast between "quaint medieval scenes" and "modern life," suggesting exotic Old World charm accessible to American tourists. The decorative illustrations show tropical elements (palm trees, sailing ships, jai-alai player) and a grand colonial building. The tagline "Cuba is only 90 miles from Florida" emphasizes accessibility. The "Commerce and Investment" section targets American business interests, promoting commercial opportunities on the island. This reflects pre-Revolution Cuba's economic integration with the United States.