Life, 1928-01-19 · page 2 of 38
Life — January 19, 1928 — page 2: what you’re looking at
What you’re looking at
This is a **Sheaffer pen advertisement**, not political satire. The page promotes Sheaffer's "Lifetime" pens through a full-page ad in *Life* magazine. The imagery shows: - Three decorative fountain pens arranged diagonally - An Egyptian pharaoh head (likely referencing timelessness and enduring value) - Ornate Art Deco borders framing the composition The advertisement's theme—"Long-life is a matter of substantial building"—emphasizes the pen's durability and quality craftsmanship. It contrasts easy, temporary production with difficult, lasting construction. The text highlights the pen's "Sheafferized nib" and "radite barrel," positioning it as a luxury writing instrument worthy of lifetime use and aesthetic appreciation rather than mere utility. The small white dot serves as a brand identifier for the Lifetime pen series.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Long-life is a matter of substantial building It is easy to build fora day. It is difficult to build a thing, that will withstand hard usage for unnumbered years, But it is not only because of its durability that the pen with the little white dot has had its out- ranking success. It isa real achievement in art. It isa faithful performer, instantly responding, to the light- est touch, yet capable of makin} several carbon copies. With its brilliant radite barrel and its Sheafferized nib, it is built for a lifetime of hard service and the enduring, enjoyment that comes from real beauty. **Lifetime®™ pen in areen or black, $8.75, Ladies’, $7.50—pencil, $4.25. Others lower At better dealers everywhere SHEAFFER'S PENS* PENCILS* SKR WA. SHEAFFER PEN COMPANY - FORT MADISON, IOWA, U.S.A. New York ° Chicedo * San Francisco W. A. Sheaffer Pen ce of Canada, Ltd. + Toronto, “Ont. — 60-62 Front St. We ‘Wellington, N. + Sydney, Australia - London—199 Regent St. © Reg U.S, Pat, Of, Identify the Lifetime pen by this white dot Onye of Italian Marble Liferime Dest Fountain comicbooks.com m_ co Jod |