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Life, 1927-12-01 · page 8 of 80

Life — December 1, 1927 — page 8: what you’re looking at

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Life — December 1, 1927 — page 8: Life, 1927-12-01

What you’re looking at

This page is primarily **advertising and lifestyle content**, not political satire. The left side advertises the "Surefit" metal watch strap by Bliss Brothers Company—a flexible metal band claiming superior comfort and durability ("no other strap is made of one continuous piece of flexible cold or silver"). The center column humorously chronicles a shopper's exhausting Christmas shopping day through timeline entries (8:00 AM through 7:10 PM), depicting the chaos of holiday retail. The right column addresses gift-giving for pipe-smokers, promoting Edgeworth pipe tobacco and accessories as Christmas gifts, with testimonial letters and product information. The cartoons are simple, functional illustrations supporting these consumer goods—not political commentary. This reflects Life magazine's mid-20th-century focus on satire mixed with advertising.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

is So fits your Wrist 2 in White or Green Gold Filled $2.00 in White Metal At your Jeweler’s E sure the metal watch strap you buy is a genu- ine SUREFIT. No other strap is made of one continu- ous piece of flexible gold or silver without links or springs. Discriminating men who look for comfort and security have been wearing SUREFIT for years. Made for ladies’ | watches, too. Safety Clasps Insure Security Bliss Brotheis Keneany _ Life Christmas Shopping Is So Exhausting 8:00 A. M-—Shopper leaves home . to catch the 8:14, deter- mined to clean up her list in one good day's work. 8:03.—Meets Mrs. and learns that Mr. Brown is in bed with ptomaine poisoning from that fish dinner at the Greens’. Swaps pto- maine yarns until 8:33. Brown 9:25.—Takes third train after the 8:14 and meets Mrs. Smith, who is going into town to select a color for her new car. 10:05.—Arrives in city and goes with Mrs. Smith to select color. aves Mrs, Smith at Mr. d starts for shopping 12 w.—I Smith's off district. 12:10 p. a.—Meets Anne Boley or somebody, who is just going lunch. 12:30—2.—Luneh. 2:05.—Leaves Anne and runs into the Fyles from Atlantic City—No, no. Matinee is out of the question Christmas shopping, you know. Ha, ha—you tempters !—Well— 5:02. Mr. at Fi —Hops into a taxi hailed by le and orders driver to stop h Avenue and Thirty-cighth. —Traflic jam. 25.—Pays off ta ith and Fifth, at Thirty- .—Discovers that stores are closing. handker- Elsie’s 542Y,—Buys — three chiefs at Woolworth's for children. 7:10.—Home again. Goes to bed while husband phones railroad sta- tion to inquire if a parcel contain- ing three handkerchiefs has been found on the train, J. O. M. Van Tassel. A Little Man "TPWAS the day before Christmas. Willie Jones broke a window snowball, sassed his mother, got his new suit full of slush, broke the dial on the radio and took father’s fountain pen to draw pic- tures with. “Thank goodness,” sighed Papa my boy is not a hypocrite!” with Jones, A Name to Conjure With PIRST ITALIAN CHILD: Who is this guy Santa Claus they talk so much about? Srconn Drrro: Why, don’t you know? It's Mussolini. | A Hint to Those | with Pipe-Smokers on Christmas Lists | The following letter may prove to be a Christmas tip to those who have pipe- | smokers on their Christmas lists: Carney's Point, N. J Larus & Bro. Co ‘January 7, i927 Richmond. Vi. Gentlemen My son noticed your advertisement in a magazine. He sent for the sample in my name, and when ti worth arrived It friend had sent you me. boy ‘auestioned everal times whether I liked the new pipe tobacco. When I told him I liked it better than any L had ever used, he surprised me by giv: ing me a one-pound box for Chri T might say that Ido not hea | complaint from my wife about any vile pipes. > sample dge- ht perhaps some ny Very truly yours, | James L. Vaughan The two favorite gift sizes of Edgeworth are the 16-ounce glass humidor jar and the 8-ounce tin. Both are provided at Christmas time with appropriate wrap- pings. Each size contains Edgeworth Ready-Rubbed, and each is packed in a good-looking decorated gift carton printed in colors. Prices—$1.65 for the 16-ounce jar. The 8-ounce tins are 75c | each. | Please ask | your tobacco dealer for the Edgeworth Christmas pack- ages. If he will not supply you, we gladly offer the following service to Send us $1 for each 1 ounce jar, and 75c for each 8- ounce tin to be shipped; also a list of the names and | dresses of those you wish to remember, with your personal greeting card for each friend. We will gladly attend to sending the Christmas Edgeworth to your friends, all delivery charges prepaid. Personal: Perhaps you yourself are not acquainted with Edgeworth. If so, send your name and address to Larus & Brother Company, 16 South 2lst Street, Richmond, Va. We shall be glad to send you free samples of Edgeworth Plug Slice and Edgeworth Ready- Rubbed. Both Edgeworth Plug Slice and | Edgeworth Ready-Rubbed are packed in small, pocket-size packages, in hand- some humidors, holding a pound, and | also in several handy in-between sizes. To Retail Tobacco Merchants: If your jobber cannot supply you with Edgeworth, Larus & Brother Company | will gladly’ send you prepaid by parcel post a one- or two-dozen carton of any size of Edgeworth Plug Slice or Edge- worth Ready-Rubbed for the same price you would pay the jobber. ‘On your radio—tune in on WRVA, Rich- mond, Va.-the Edgeworth Station, Wave- length (284.1 meters) 1180 kilocycies. comicbooks.com