Life, 1927-12-01 · page 7 of 80
Life — December 1, 1927 — page 7: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not a political cartoon or satirical content. It presents the new 1928 Chrysler Imperial "80" automobile, promoting it as "America's Most Powerful Motor Car." The ad emphasizes the vehicle's 112 horsepower engine—notable as a significant technological achievement of the era—and highlights features like improved comfort, quietness, and performance. Walter P. Chrysler is credited as presenting this advancement. The text and imagery appeal to early 20th-century consumer values: power, luxury, engineering innovation, and exclusivity. The sleek automobile illustration and formal typography reflect 1920s advertising aesthetics. This represents straightforward commercial marketing rather than satire or political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life W2Hp*. »>HRYSLER AMERICA’S MOST POWERFUL MOTOR CAR ALTER P. CHRYSLER and his engineers present what they believe to be the most notable car ever produced under Chrysler aus- pices—thenew 112h.p.Imperial “80,” most powerful motor car of quan- tity production in America today. The combination of the high-com- pression “Red-Head” with the new and larger motor gives fully 20% greater torque—while the increased length and width of the car, with its longer springs anchored in blocks of live rubber, and the new rubber engine mountings front and rear, confer a luxurious quiet, softness and comfort of riding unlike any- thing you have ever experienced. Leading designers and craftsmen in coach work have planned and built entirely newand exclusive body styles for this new Imperial “80,” giving an artistry of line and luxury of groom- ing in keeping with its new sensa- tional 112 horsepower performance. You should see the new Chrysler Imperial “80.” Note its distinguished appearance, correct in each detail to satisfy every criterion of good taste. Then ride in it, for by demonstra- tion alone will you fully appreciate the performance possible only to America’s most powerful motor car. s0 in Custom body von, up to $679%. All prices ersare in position to extend the convenience of time payments. Five body styles — Roadster, Close-Coupled Sedan, F heyy void Sedan, P-passenger Sedan, Sedan Limousine—$2798 to $3498. Al styles by Chrysler, Dietrich, Locke and LeBa fob. Detroit, subject to current Federal excise tax. Chrysler deal comicbooks.com